Comparative Case Study on Facebook & Twitter
Course: MA Digital Media
Module Name: E-Solutions and Digital Media Applications
Module Code: CMP010N
Module Leader: Elena Moschini
Report Topic: Comparative Case Study on Facebook & Twitter
Student Name: Prakriti Sharma
Student ID Number: 11070550
CONTENTS
Introduction 3
Main Features 5
Work Culture 6
Infrastructure 8
Communication Models 8
INTRODUCTION
In the year 2008, Social Networking took over pornography as the number one activity on the World Wide Web (Goldsmith, 2008). Its industry continues to grow as the internet becomes an essential part of the lives of billions of users worldwide.
This case study analyses two of the biggest Social Networks on the web. The aim of this report is to critically compare and comment on their various features, usability, business models, present issues, opinions and future trends.
Here is a brief introduction to the two networks that will be analysed in this report:
www.facebook.com
With over 3000 employees, 845 million monthly active users and networking options in more than 70 languages, Facebook’s mission is to “make the world more open and connected” (Facebook Newsroom, 2011). Facebook has grown massively since its launch in 2004. It now includes various personal and business networking solutions.
It’s latest feature, Facebook Messenger for the desktop has been a much talked about application. Those addicted to Facebook are surely going to appreciate this one.
This case study will discuss the pros and cons of the site’s features.
It’s latest feature, Facebook Messenger for the desktop has been a much talked about application. Those addicted to Facebook are surely going to appreciate this one.
This case study will discuss the pros and cons of the site’s features.
INTRODUCTION
www.twitter.com
The year 2006 saw a new phase for micro blogging. Twitter posed an interesting challenge to
Module Name: E-Solutions and Digital Media Applications
Module Code: CMP010N
Module Leader: Elena Moschini
Report Topic: Comparative Case Study on Facebook & Twitter
Student Name: Prakriti Sharma
Student ID Number: 11070550
CONTENTS
Introduction 3
Main Features 5
Work Culture 6
Infrastructure 8
Communication Models 8
INTRODUCTION
In the year 2008, Social Networking took over pornography as the number one activity on the World Wide Web (Goldsmith, 2008). Its industry continues to grow as the internet becomes an essential part of the lives of billions of users worldwide.
This case study analyses two of the biggest Social Networks on the web. The aim of this report is to critically compare and comment on their various features, usability, business models, present issues, opinions and future trends.
Here is a brief introduction to the two networks that will be analysed in this report:
www.facebook.com
With over 3000 employees, 845 million monthly active users and networking options in more than 70 languages, Facebook’s mission is to “make the world more open and connected” (Facebook Newsroom, 2011). Facebook has grown massively since its launch in 2004. It now includes various personal and business networking solutions.
It’s latest feature, Facebook Messenger for the desktop has been a much talked about application. Those addicted to Facebook are surely going to appreciate this one.
This case study will discuss the pros and cons of the site’s features.
It’s latest feature, Facebook Messenger for the desktop has been a much talked about application. Those addicted to Facebook are surely going to appreciate this one.
This case study will discuss the pros and cons of the site’s features.
INTRODUCTION
www.twitter.com
The year 2006 saw a new phase for micro blogging. Twitter posed an interesting challenge to