Comparative Analysis on Rin N T
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COMPARITIVE STUDY ON QUALITY OF SERVICES IN ORGANIZED RETAIL OUTLETS
(A study on Big Bazaar and CMR Shopping Mall of Visakhapatnam, Andhra Pradesh)
Prof. Pulidindi Venugopal M.B.A., Ph.D.
VIT Business School
VIT University.
Vellore – 632 014
Ph. No. 9025555062
E-mail: pulidindi_2002@yahoo.com
Geetha Singee
Shatakshi Dhawan MBA (Int.)
VIT Business School
VIT UNIVERSITY
COMPARITIVE STUDY ON QUALITY OF SERVICES IN ORGANIZED RETAIL OUTLETS
(A stud y on Big Bazaar and CMR Shopping Mall of Visakhapatnam, Andhra Pradesh)
ABSTRACT Indian market is known for unorganized retailing. It is also transforming because of its untapped business. The retail business is in the boom stage because of its high choice, availability of large volume of products, appearance, special offers and so on. Almost all the organized retail outlets in the cities are dominant by virtue of its image and business plans. They used to concentrate on the quality of the products, service, after sale service and customer relationship. By delivering quality in its products and services they are developing potential bond with the customers. Once the exterior decoration attracts the customer they will be more convenient in shopping with the family because of interior decoration, music, lighting, discounts, staff behaviour etc. Just like all the businesses retailing is also customer centric merchandise and services will be designed as per the customers demand to make their shopping experience more pleasant. This paper measures the service quality of Big bazaar and Chandana Mohan Ramesh Shopping Mall with the parameters of convenience in purchasing, eye-catching layout, problem solving, and services.
Key words
Retail, Service, Quality, Measurement,
INTRODUCTION
In ancient perspective, service is an action or performance which is offered for free of cost as a charity. In the modern days the
COMPARITIVE STUDY ON QUALITY OF SERVICES IN ORGANIZED RETAIL OUTLETS
(A study on Big Bazaar and CMR Shopping Mall of Visakhapatnam, Andhra Pradesh)
Prof. Pulidindi Venugopal M.B.A., Ph.D.
VIT Business School
VIT University.
Vellore – 632 014
Ph. No. 9025555062
E-mail: pulidindi_2002@yahoo.com
Geetha Singee
Shatakshi Dhawan MBA (Int.)
VIT Business School
VIT UNIVERSITY
COMPARITIVE STUDY ON QUALITY OF SERVICES IN ORGANIZED RETAIL OUTLETS
(A stud y on Big Bazaar and CMR Shopping Mall of Visakhapatnam, Andhra Pradesh)
ABSTRACT Indian market is known for unorganized retailing. It is also transforming because of its untapped business. The retail business is in the boom stage because of its high choice, availability of large volume of products, appearance, special offers and so on. Almost all the organized retail outlets in the cities are dominant by virtue of its image and business plans. They used to concentrate on the quality of the products, service, after sale service and customer relationship. By delivering quality in its products and services they are developing potential bond with the customers. Once the exterior decoration attracts the customer they will be more convenient in shopping with the family because of interior decoration, music, lighting, discounts, staff behaviour etc. Just like all the businesses retailing is also customer centric merchandise and services will be designed as per the customers demand to make their shopping experience more pleasant. This paper measures the service quality of Big bazaar and Chandana Mohan Ramesh Shopping Mall with the parameters of convenience in purchasing, eye-catching layout, problem solving, and services.
Key words
Retail, Service, Quality, Measurement,
INTRODUCTION
In ancient perspective, service is an action or performance which is offered for free of cost as a charity. In the modern days the
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