Comparative Analysis of Mary Quant’s and John Stephen’s Contribution to Mod Fashion Style in 1960.
Name: Course: Level: Semester: Module: Due Date:
Anna Tsykunova Fashion design L4/FT A 4FTC1042 C&CS 17 December 2012
Comparative analysis of Mary Quant’s and John Stephen’s contribution to mod fashion style in 1960.
Module Tutor: Liudmila Aliabieva Word Count: 1951
Contents
Abstract…………………………………………………………..…….……….…. … 3 Introduction ………………………………………………………………………….. 4 Mary Quant and creation of «Chelsea Look» ................................................................4-6 John Stephen and the presentation of «new man» masculinity ......................................7-9 Differences and similarities between Mary Quant’s and John Stephen’s influence on mod fashion movement ...............................................................................................9-10 Conclusion....................................................................................................................10-11 List of references..............................................................................................................12 List of figures...............................................................................................................13-14
2
Abstract
The aim of this essay is to compare the influence of Mary Quant’s and John Stephen’s fashion achievements on mod movement in Britain in 1960. Although, they had performed within the similar fashion trend, during the same time period, designers proposed completely opposed concepts of new femininity and masculinity for modern youth. Mary Quant led the youth power movement in female clothing, by dressing young girls comfortably yet sexily, in a different way from their mothers. Oppositely, John Stephen has influenced men’s attitude to fashion through his presentation of a narcissistic and ambivalent look for modern man. Both designers achieved a great success within their carrier and made a significant breakthrough in British fashion of the time.
3
Introduction
The 1960s
Anna Tsykunova Fashion design L4/FT A 4FTC1042 C&CS 17 December 2012
Comparative analysis of Mary Quant’s and John Stephen’s contribution to mod fashion style in 1960.
Module Tutor: Liudmila Aliabieva Word Count: 1951
Contents
Abstract…………………………………………………………..…….……….…. … 3 Introduction ………………………………………………………………………….. 4 Mary Quant and creation of «Chelsea Look» ................................................................4-6 John Stephen and the presentation of «new man» masculinity ......................................7-9 Differences and similarities between Mary Quant’s and John Stephen’s influence on mod fashion movement ...............................................................................................9-10 Conclusion....................................................................................................................10-11 List of references..............................................................................................................12 List of figures...............................................................................................................13-14
2
Abstract
The aim of this essay is to compare the influence of Mary Quant’s and John Stephen’s fashion achievements on mod movement in Britain in 1960. Although, they had performed within the similar fashion trend, during the same time period, designers proposed completely opposed concepts of new femininity and masculinity for modern youth. Mary Quant led the youth power movement in female clothing, by dressing young girls comfortably yet sexily, in a different way from their mothers. Oppositely, John Stephen has influenced men’s attitude to fashion through his presentation of a narcissistic and ambivalent look for modern man. Both designers achieved a great success within their carrier and made a significant breakthrough in British fashion of the time.
3
Introduction
The 1960s