COMPARTIVE ANALYSIS OF
DIFFERENT BRANDS OF FMCG
MASTER OF BUSINESS ADMINISTRATION (MBA)
PUNJAB TECHNICAL UNIVERSITY (PTU)
Submitted to Submitted by Mrs. Gitanjali Bhatnagar Vipan Kumar
DR. IT Group of Institutes
Practical exposure imbibes an integral part of management studies. One cannot rely merely upon the theoretical knowledge. However class lectures make the functional concepts clear, but these must be correlated with practical projects. I consider myself lucky to get the project on such a vast subject. It was a great learning experience. It helped me to get a practical insight into how to conduct research and to make my concepts clearer. In this project I have tried to give comprehensive picture of details of my project. Learning is like eating. It is not how much one eat that matters, what counts is how much you digest. Knowledge is potential power, wisdom is real power. Today’s economy has caused business to rethink their technology decisions. Budgets have been cut and priorities have been reset. Companies can impact their bottom line tremendously by gathering necessary information. This dissertation is concerned with the study of FMCG Industry in India.
My very special gratitude and heartfelt thanks to our beloved Chairperson and C.E.O. for their blessings and best wishes to carry out my project work. I would like to express my deep gratitude to our Director Mr. P.P. Arya who is responsible for molding our thinking to complete this project. It is my great pleasure to express my sincere gratitude and thanks to my heads of the department Dr. R.K. Dixit., for his valuable guidance and help. I am extremely thankful to my project guide Mrs.Gitanjali Bhatnagar, for imitating keen interest and giving valuable guidance at every stage of this project. I wish to express my sincere thanks to the company guide, who is my external guide for his kind support and guidance to complete my project. I am also thankful to all the faculty members of the Department of management studies for their kind and valuable cooperation during the course of the project. I would also like to thank my parents, Friends and well wishers who encourage me to complete this project successfully.
Date: Signature of the Candidate
* Introduction of FMCG
* FMCG In India
* SWOT Analysis of FMCG
* Brand Loyalty
* Brand Equity
* Review of Literature
* Research Mythology
* Objective of the study
* Analysis of Urban Profile
* Analysis of Rural Profile
INTRODUCTION OF FMCG
FMCG is the acronym of Fast Moving Consumer Goods which is also known as Consumer Packaged Goods (CPG). Fast moving consumer goods are products that have a quick turnover, and relatively low cost. FMCG generally include a wide range of often purchased consumer products such as toiletries, soap, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, condoms, batteries, paper products and plastic goods. The purchasers usually put less thought into the purchase of FMCG than they do for other durable products such as electronic items. In comparison with other industries such as automobiles, computers, and airlines, FMCG business has a steady rate of growth, for it does not suffer from huge...
References: Sarwade, w.k “emerging dimension of buyer’s behavior in rural area” Indian journal of marking (September 2008).
Annual survey of (2002) “advertising and marketing journal’s”.
Saraf vikas”Branding hub of the corporate wheel “Indian journal of marketing (September 2008).
Day G.S.A “two dimensional concept of Brand loyalty” Indian journal of marketing (September 2008)
Jain, s.k“Measuring and managing Brand loyalty “Indian journal of marketing (2008)
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