Comparative Analysis of

Topics: Management, Feedback, Control theory Pages: 13 (408 words) Published: December 4, 2014
Comparative Analysis of
“KFC”
& “McDonald’s”
Group Members:
1) Anushah Khuwaja (58494)
2) Arouba Agha(58428)
3) Sasha Arif (58528)
4) Muhammad Wajahat Khan(58735)

KFC

McDonald’s

VISION
STATEMENT
KFC

• KFC Vision is "To be
the leading
integrated food
services group in
the ASEAN region
delivering
consistent quality
products and
excellent customerfocused service”.

McDonald’s
• “To be the world's
best quick service
restaurant experience.
Being the best means
providing outstanding
quality, service,
cleanliness, and value,
so that we make every
customer in every
restaurant smile”.

MISSION
STATEMENT
KFC

• “ To sell food in a
fast, friendly
environment that
appeals to pride
conscious, health
minded consumers”.

McDonald’s

• “McDonald's brand
mission is to be our
customers' favorite
place and way to eat and
drink. We are
committed to
continuously improving
our operations and
enhancing our
customers' experience.”

PLANNING
KFC
Strategic Plans
• “Increase its market worth
value of the market and its
market share”.

Operational Goals
• “Include launching of a
new product to change or
innovate its product line
for the customers”.

McDonald's
Strategic Plans
• “Place the customers
experience at the core of
all we do”.

Operational Goals
• “Sound ethics is good
business. At McDonald’s
we hold ourselves and
conduct our business to
high standards of
integrity”.

CORE VALUES









KFC
Teamwork
Recognition
Accountability
Customer Mania
Coaching
Support
Positive Energy
Executional Excellence

McDonald's









Teamwork
Respect
Accountability
Integrity
Innovation
Training
Employees
Stockholders

ORGANIZING
CEO
Head of Area
Associate Regional
Manger
financ
e

Administratio
n

HR

Brand

operation

Area manager

Territory manager

Territory manager

ORGANIZING
CEO
Head of Area

Training
consultant

Training
coordinat
or

marketin
g

operation
s

finance

Country
productio
n
manager

HR
manager

operation
s

Operation
manager

Assistant
HR
manager

Operation
manager

RS
manager

HR
coordinat
or

Area
manager

assistant

Territory
manager

LEADING
KFC
• Providing free food
• Providing free uniforms
• Providing
accommodation
• Achievement awards
• Increase of salary
• Promotions

McDonald's







Providing free food
Free uniforms
Bonuses / Promotions
Achievement awards
Flexible time
Increase of
salary(according to
performance)

CONTROLLING
KFC








Feed forward control
Feedback control
Concurrent control
External control
Financial control
Purchasing control
Statistical control

McDonald’s







Feedback control
Concurrent control
Financial control
Purchasing control
Statistical control

CONCLUSION
• KFC & McDonald’s both are the world
largest and best known global food
service retailer .
• Both follows the same managing
components i.e.
planning,organizing,leading & controlling
but have different strategies and goals.

REFERENCES
• http://www.mcdonalds.com.pk/
• http://www.kfcpakistan.com/
• http://
www.mcdonaldsteel.com/index.php/about-u
s/mission-vision-and-values
• http://
www.mcdonaldsteel.com/index.php/about-u
s/mission-vision-and-values

QUESTIONS



References: • http://www.mcdonalds.com.pk/
• http://www.kfcpakistan.com/
• http://
www.mcdonaldsteel.com/index.php/about-u
s/mission-vision-and-values
• http://
www.mcdonaldsteel.com/index.php/about-u
s/mission-vision-and-values
QUESTIONS
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