Comparative Analysis

Topics: Advertising, Book of Jonah, Audience Pages: 4 (1465 words) Published: August 6, 2013
Comparative Analysis: Section B

The two texts that will be analysed in this essay are an excerpt from the book, “Jonah and the Big Fish”, and a print advertisement from the Seattle Soap Company that advertises the company’s Whale Oil Soap. The two texts serve completely different purposes; the first text, or the story, aims to entertain readers by telling a fictional tale of a man who was swallowed by a fish. The second text aims to promote a specific product, to make sales and generate profit from advertisement and marketing. The audience of text 1 – the story – could be anyone from the general public, as stories are not limited to specific people. However, since it is a work of fiction and quite a childish story, we could identify this text as being directed mainly at children and parents with children. Additionally, since the text is a religious one, which illustrates a story from the Bible – it could also be directed at Catholics, or the believers in God. Similarly, text 2 could also be labelled as directed towards the general public, as it is advertising a type of soap – which is a good that is commonly used by all people. However, being an advert, it is meant to be persuading its audience to purchase its products. Therefore the text must be more specifically intended for those capable of purchasing the product at stake – meaning that it focuses, or targets, adults who earn enough to be able to buy this product.

Neither of the texts is contemporary, Judging by the font and illustration on the advert, we may assume that it was produced sometime around the 1900s. The story, being an old and fairly well known tale taken from the Bible, would then be from even further back than the 1900s, if not also from that time period. Being an advert from the Seattle Soap Company, the advert’s geographical setting is clearly Seattle – as well as the rest of the United States of America, where this advert is probably used and displayed. It may be difficult to...
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