Comparaison Samsung - Lg

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TABLE DES MATIERES

1.
TABLE DES MATIERES 2
1.INTRODUCTION 3
2. FICHES SIGNALETIQUES 4
A . Samsung Electronics Co., Ltd. 4 4
B . LG Electronics, Inc. (LG) 5
3.ANALYSE DE SAMSUNG 7
Sa mission consiste donc à être la meilleure société spécialisée dans l’électronique. Samsung affronte de face ses objectifs pour être une société de réputation internationale. Elle cherche une réactivité, créativité et efficacité optimales afin d’inventer et de commercialiser des produits qui détermineront notre mode de vie. 7
4.ANALYSE DE LG ELECTRONICS 10
b) Objectifs 10
5.COMPARAISON 12
1.BIBLIOGRAPHIE 14

INTRODUCTION

L’entreprise est, comme nous le savons tous, l’un des acteurs-clés de la mondialisation de la production et de la commercialisation. Cette organisation économique et sociale poursuit constamment le même but, quel que soit son activité ou son secteur : la lucrativité.

Cependant, ce n’est pas pour autant que leurs stratégies ou missions sont similaires. Chacune a une structure et des objectifs qui lui sont propres.

Mais quels sont les différents aspects internes des entreprises d’aujourd’hui ?

Leurs structures et leurs stratégies sont-ils fondamentalement différentes ?

Notre rôle consistera dès lors, par le biais de notre étude, à analyser et recueillir des données sur les différentes spécificités de deux entreprises afin de les exploiter.

Nous allons donc tout d’abord vous présenter deux entreprises que nous avons sélectionnées : LG et Samsung. Nous effectuerons une analyse de chacune de ces entreprises dans leur micro et macro-environnement en effectuant un diagnostic approfondi de l’entreprise, et ensuite dans un deuxième temps, en dégager les différences et les similitudes dans le but de les comparer

FICHES SIGNALETIQUES

1 A . Samsung Electronics Co., Ltd.

2

L’entreprise Samsung fut lancée par Byung-Chull Lee, le président fondateur en 1938 en tant que petite entreprise exportatrice à Taegu en Corée. Aujourd’hui

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