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Company Project

By vixstyle May 26, 2011 456 Words
COMPANY PROJECT

‘BOLLYWOOD OPENS ITS DOORS TO
BRITAIN’

BY VIKTORYIA SIMINOUSKAYA

COMPANY HISTORY
NETWORK 18

THE MAIN TELEVISION FIRM IN INDIA

COMPANY HISTORY
Television Eighteen (TV18) is India's No.1 News and Information Network, operating in the Television and Internet space. TV18 broadcasts four round-the-clock news channels and deploys content across multiple platforms like Television, Internet, Mobile and Voice. The group employs more than 2500 media professionals across the country and is one of the few listed companies in the Indian media business.

Raghav Bahl,
Managing Director of the group.

Raghav has over 22 years experience in television and journalism. He started his career in media in 1985 as a Correspondent and Anchorperson for Doordarshan From 1991 to 1993 he was the Executive Director of Business India Television and produced the Business India Show. • Winner of the Sanskriti Award for Journalism in 1994. • Raghav is a member of World Economic Forum (WEF).

WHAT IS this BRAND ABOUT?
• Raghav Bahl is to OPEN UP INDIAN’S £1 BILLION FILM
INDUSTRY. The Indian Film Company is being sponsored by Mr. Raghav Bahl, Founder and Promoter of the "TV 18 Group". Network 18 will participate in the venture by investing £5 m through ordinary shares allotted at par. Raghav Bahl, the founder of the TV18 Group, said, "We are excited about sponsoring The Indian Film Company on AIM. It will enable high quality international investors to reap the benefits of the structural changes and growth opportunities being thrown up by the Indian film industry." … LONDON WAS THE FIRST CHOICE AND THE INVESTORS HAVE BEEN VERY ENCOURAGING.”

The MARKET brand OPERATE IN?
• London Alternative investment MARKET (aim) of the London Stock Exchange.

COMPETITORS
 THE MAIN COMPETITOR IS HOLLYWOOD

Bollywood films are gaining global popularity with such recent hits as "Monsoon Wedding" and " Bride and Prejudice." “Bollywood does often copy Hollywood Films, for example, dialogue to dialogue !” "My Best Friend's Wedding," 1997.

CUSTOMER/AUDIENCE RESEARCH
1. HIGH percentage OF INDIAN LIVE IN UK
There are many Indian community hubs – such as:



Birmingham's Handsworth  London's Southall  SOUTH/WEST LONDON  NORTH ENGLAND

2. 3.

INDIAN Immigrants

LESS THAN 5% OF BRITISH

SWOT ANALYSIS

WHAT are THE brand OBJECTIVES? AND WHAT THEY PROPOSING TO DO?

 PLANNING TO RAISE £ 55M BY FLOATING THE INDIAN FILM COMPANY WHICH PLANS TO INVEST IN ABOUT 40 BOLLYWOOD FILMS EVERY YEAR

TARGETED AUDIENCE
• Unisex • PROFESSIONALS • HOUSEWIVES • POSSIBLY STUDENTS • AGE GROUP • 23 TO 65

TYPE OF MARKETING?
• GUERRILLA
MEDIA: USING BIILBOARDS
• GETS MORE AUDIENCE And cinema advertising is effective



LOCATION: LONDON AND possibly SEVERAL INDIAN
COMMUNITY HUBS

COSTING PLAN
• DESIGN A CAMPAIGN £ 13500 • PRINTING • CINEMA PERMISSIONS (3MONTH) £ 9000 • PEOPLE PUTTING UP THE BILLBOARDS • In Total £ 27500 to promote the campaign £ 5000

THE END

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