‘BOLLYWOOD OPENS ITS DOORS TO
BY VIKTORYIA SIMINOUSKAYA
THE MAIN TELEVISION FIRM IN INDIA
Television Eighteen (TV18) is India's No.1 News and Information Network, operating in the Television and Internet space. TV18 broadcasts four round-the-clock news channels and deploys content across multiple platforms like Television, Internet, Mobile and Voice. The group employs more than 2500 media professionals across the country and is one of the few listed companies in the Indian media business.
Managing Director of the group.
Raghav has over 22 years experience in television and journalism. He started his career in media in 1985 as a Correspondent and Anchorperson for Doordarshan From 1991 to 1993 he was the Executive Director of Business India Television and produced the Business India Show. • Winner of the Sanskriti Award for Journalism in 1994. • Raghav is a member of World Economic Forum (WEF).
WHAT IS this BRAND ABOUT?
• Raghav Bahl is to OPEN UP INDIAN’S £1 BILLION FILM
INDUSTRY. The Indian Film Company is being sponsored by Mr. Raghav Bahl, Founder and Promoter of the "TV 18 Group". Network 18 will participate in the venture by investing £5 m through ordinary shares allotted at par. Raghav Bahl, the founder of the TV18 Group, said, "We are excited about sponsoring The Indian Film Company on AIM. It will enable high quality international investors to reap the benefits of the structural changes and growth opportunities being thrown up by the Indian film industry." … LONDON WAS THE FIRST CHOICE AND THE INVESTORS HAVE BEEN VERY ENCOURAGING.”
The MARKET brand OPERATE IN?
• London Alternative investment MARKET (aim) of the London Stock Exchange.
THE MAIN COMPETITOR IS HOLLYWOOD
Bollywood films are gaining global popularity with such recent hits as "Monsoon Wedding" and " Bride and Prejudice." “Bollywood does often copy Hollywood Films, for example, dialogue to dialogue !” "My Best Friend's Wedding," 1997.
1. HIGH percentage OF INDIAN LIVE IN UK
There are many Indian community hubs – such as:
Birmingham's Handsworth London's Southall SOUTH/WEST LONDON NORTH ENGLAND
LESS THAN 5% OF BRITISH
WHAT are THE brand OBJECTIVES? AND WHAT THEY PROPOSING TO DO?
PLANNING TO RAISE £ 55M BY FLOATING THE INDIAN FILM COMPANY WHICH PLANS TO INVEST IN ABOUT 40 BOLLYWOOD FILMS EVERY YEAR
• Unisex • PROFESSIONALS • HOUSEWIVES • POSSIBLY STUDENTS • AGE GROUP • 23 TO 65
TYPE OF MARKETING?
MEDIA: USING BIILBOARDS
• GETS MORE AUDIENCE And cinema advertising is effective
LOCATION: LONDON AND possibly SEVERAL INDIAN
• DESIGN A CAMPAIGN £ 13500 • PRINTING • CINEMA PERMISSIONS (3MONTH) £ 9000 • PEOPLE PUTTING UP THE BILLBOARDS • In Total £ 27500 to promote the campaign £ 5000