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Company Profile of Honda

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Company Profile of Honda
MENINGKATKAN KEPUASAN PELANGGAN DENGAN APLIKASI SUPPLY CHAIN (REVERSE) DI ASTRA HONDA MOTOR

MENINGKATKAN KEPUASAN PELANGGAN DENGAN APLIKASI SUPPLY CHAIN (REVERSE) di ASTRA HONDA MOTOR

Seminar Kiat Memangkas Biaya Operasional dan Memelihara Pelanggan dengan Meng-Update dan Meng-Upgrade solusi SCM Warta Ekonomi Hotel Borobudur Jakarta - Indonesia
June, 10th 2009 Karsono karsono@astra-honda.com

Presentation Outline:
3. Introduction PT Astra Honda Motor 4. Motorcycle Industry Situation 5 Supply Chain Management 6 Customer Satisfaction 7 Q&A

Company Profile
Company Business Founded PT Astra Honda Motor Manufacturer & Sole Distributor of Honda Motorcycle and Genuine PT Federal Motor 1971 as Parts in Indonesia

Joint Venture 2001 as PT Astra Honda Motor Shareholders PT Astra International Tbk. Associates Production Capacity 13,000 3,000,000 Unit/Year 50 %

Honda Motor Co. Ltd. Japan 50 %

AHM Supply Chain
> 200 Suppliers and Sub-contractors

PT Astra Honda Motor 3 Plant and working facilities at 6 different Locations around Jakarta, produces > 10,000 MC/day

> 3,000 Sales & Service Channel across the country

Location
Training Center-Sunter Plant 2 - Pegangsaan Part Center - T. Cakung Plant 3 - Cikarang

Plant 1 - Sunter

Jakarta

DMD - Pulogadung

5

HONDA SITUATION
ESTIMATED CY 2008
MOTORCYCLES : 15,12 MILLION UNITS (UP 15 % FROM 2007) AUTOMOBILES : 3,77 MILLION UNITS ( 100 % OF 2007) POWER PRODUCTS : 5,67 MILLION UNITS (DOWN 7 % FROM 2007) Even in the growing motorcycle market in emerging countries in Asia & South America, Overall Motorcycle sales experienced a slowdown in the latter half of the year due to the impact of the credit crunch. Automobile : The situation is worsening every day in all region ; and in the US overall market declined quickly after the financial crisis. Motorcycles will support Honda in the difficult business environment

Motorcycle market potential
Survey: What is the growth rate (pa) of
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