As unlevered, Lipton is the market leader both, in the Uunited Stated of America and around the world.
Improve and develop sale stuff within the company.
Aim to serve consumers in a unique and effective way
Want to target the consumer’s needs everyday
Best quality and value for the customers.
Want to be on top of every others company.
Expand product’s line
Want to maintain their sustainable business in the long term.
A company objective is a goal or outcome an organization would like to achieve.
There are 3 types:
Develop the company’s image in consumer’s mind
Bringing the good quality and favour to the consumers.
Expanding the number of jobs for employees.
Increase the net profit as percentage sale and percentage of investment.
Improve the seasonal sales volume.
Expand the market share
Keep growing in sales
Developing the sales ranking in the market.
Short term Objectives: aggressive marketing strategy, Improve packaging and develop shelf presence.
Long term Objectives: product innovation
One of the main competitors for Lipton in the world ice tea market is NESTLE REFRESHMENT COMPANY
Like Lipton-Unilever, Nestle Refreshment Company has co-operated with another soda manufacturer, Coca Cola, to form the Coca Cola/Nestle Refreshment Company (Sturdivant 1992). Nestle’s alliance with Coca Cola has the same purpose as the Unilever PepsiCo joint agreement: global distribution. They have two significant products: Nestea sweetened with natural lemon flavor and diet Nestea with natural lemon flavor.
In order for the strategic management process to begin, managers are required to conduct an internal analysis. This involves identifying the strengths and weaknesses, by analysing its competencies.
Provide more nutrients in the form of natural extracts.
Doesn’t contain any artificial flavorings or colors.