MD.NABIL ISLAM MARUF (TEAM LEADER) NUSRAT JAHAN VABNA MAISHA TARANNUM In partial fulfillment of the requirement for MKT 101
Department of Business Administration
East West University
Date of Submission: 25th March, 2014
Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, personal computers, computer software, and commercial servers, and is a digital distributor of media content. Apple's core product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players, and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976, and incorporated the company on January 3, 1977, in Cupertino, California. 450596093091000For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to Apple in 1996 after his company nexwas bought by Apple. 23926801905000-21294875557
With the introduction of the successful iPod music player in 2001 and iTunes Music Store in 2003, Apple established itself as a leader in the consumer electronics and media sales industries, leading it to drop "Computer" from the company's name in 2007. The company is now also known for its iOS range of smart phone, media player, and tablet computer products that began with the iPhone, followed by the iPod Touch and then iPad. As of 2012, Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. Apple Inc's market cap is larger than that of Google and Microsoft combined. Apple's worldwide annual revenue in 2010 totaled US$65 billion, growing to US$127.8 billion in 2011and $156 billion in 2012.
4ps of Apple Inc:
184531093281500Apple company’s marketing mix is very much complicated. Because from their birth to till now they have changed dramatically. Their new devices made their profit maximized and added extra customer attraction towards this brand. Product:
From the very beginning of the company produced computer only. But now they are large consumer electronics producer. They are also producing different computer software. The following is a non-exhaustive list of Apple’s trademarks and service marks. When using the marks in publications that will be distributed only in the United States, include the appropriate TM, SM, or ® symbol on first use. For publications that will be distributed outside the United States, do not include trademark symbols. Instead use the appropriate trademark attribution notice, for example: Mac and OS X are trademarks of Apple Inc., registered in the U.S. and other countries. Apple’s Trademarks Generic Terms
iPhone® mobile digital device
iPod® mobile digital device
iPad® mobile digital device
In all these products they have a very large market share.they are producing the highest quality products with the maximum features. I phone :iPhone is a line of smartphones designed and marketed by Apple Inc. It runs Apple's iOS mobile operating system. The first generation iPhone was released on June 29, 2007; the most recent iPhones, the seventh-generation iPhone 5C and iPhone 5S, were introduced on September 10, 2013. 1762125-5016500
Some features of Iphone :Screen and input: The touchscreen on the first five generations is a 9 cm (3.5 in) liquid crystal display with scratch-resistant glass, while the one on the iPhone 5 is 4 inches. The capacitive touchscreen is designed for a bare finger, or multiple fingers for multi-touch sensing. The screens on the first three generations have a resolution of 320×480 (HVGA) at...
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