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Company Analysis Johnson And Johnson

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Company Analysis Johnson And Johnson
Coursework Header Sheet
219520-208

Course
BUSI1603: Global Networks & Innovation
Course School/Level
B/PG
Coursework
Individual report
Assessment Weight
0.00%
Tutor
R De Vita
Submission Deadline
05/03/2015

Coursework is receipted on the understanding that it is the student 's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University 's Regulations regarding Cheating and Plagiarism.

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Company Analysis: Johnson & Johnson
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Internationalization Overview

It was the joint efforts of three brothers, Robert Wood Johnson, Edward Wood Johnson and Edward Mead Johnson that lead to the inception of Johnson & Johnson in 1886 at New Brunswick, New Jersey. Even today the company strongly follows the Credo, which was formulated by its founder Robert Wood Johnson as philosophy that guides their business. It is a multinational firm established in 60 countries with over 275 companies over the world and is mainly diversified in three different fields namely Consumer Healthcare, Medical Devices & Diagnostics and Pharmaceuticals. Johnson & Johnson has an asset of $131.19 billion. (jnj.com)
With all the companies that it owns, it comprises as the largest and the most diverse medical devices and Diagnostics Company, the sixth largest consumer health company, sixth largest pharmaceuticals company, and the sixth largest biologics company. The company has been driven by innovation from their inception. One of their


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