Company Analysis: Fossil Inc.

Pages: 4 (794 words) Published: May 13, 2015


INTRODUCTION

Fossil India Pvt. Ltd. is a hundred percent subsidiary of Fossil Inc. Fossil Inc. is a US based company started in 1984 which belongs to recreational goods industry. It started by selling affordable watches with a Vintage look. The company manufactures clothing, accessories, watches, jewelry, sunglasses, wallets, handbags, belts, shoes and perfumes.


In watches, Fossil also has license business. The licensed watch lines that Fossil designs, manufactures, and distributes include Burberry, DKNY, Emporio Armani, Armani Exchange, Columbia Sportswear, Diesel, Frank Gehry, Karl Lagerfeld, Tory Burch, Kate Spade, Michael Kors, Callaway Golf, Davis Cup, Marc Jacobs, Skagen Designs, Michele and Adidas. In Feb 2015, Kate Spade New York watches signed...

Adidas
Adidas was founded in 1949. It is a company which designs and manufactures sports shoes, clothing and accessories. Besides these the company also manufactures bags, shirts, watches, eyewear and other clothing goods.




Skagen
Simply Design For a Better Life
Skagen is a US based wristwatch brand which was made in 1989. Fossil Inc purchased Skagen in 2012.
Since this is a Denmark brand, the Danish nature has been replicated in the brand. The Skagen watches are available in ultra-thin styles. Skagen operated retail stores are there in Denmark, Germany, U.K and Hong Kong.




Diesel

Diesel is an Italian company which came into existence in the year 1978.
Diesel is renowned urban style designer fashion watch brands. It is known for it’s over sized watches. It very much targets the younger market. The pieces are of high standards yet affordable. The design takes into consideration the urban culture and the high tech features.



DKNY
DKNY is a fashion house founded in 1988. It’s a subsidiary of LVMH.
DKNY watches are for the individuals who are fashion conscious. Its slogan “It’s about lifestyle says it...
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