Procter & Gamble Company is one of the world’s most well known consumer goods company headquartered in downtown Cincinnati, Ohio, USA. William Procter and James Gamble are the founders of this great company since 1837. William Procter was a candle maker whereas James Gamble was a soap maker when they formed this organization.
Procter & Gamble’s purpose statement express a common goal which is to provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward them with leadership sales, profit and value creation, allowing peoples, shareholders and the communities in which we live and work to prosper. Procter & Gamble brands serve about 4.6 billion of the nearly seven billion people on the planet today. Before Procter & Gamble can serve the world's remaining consumers profitably, they can try to improve their lives in ways that enable consumers to thrive, to increase their quality of living and, over time, to join the population of consumers who are using Procter & Gamble brands products.
Today, there are 26 Procter & Gamble’s brands which have more than a billion dollars in net annual sales which includes Febreze, Gillette, Olay, Herbal Essences and others. Procter & Gamble will continue to grow for future and its dominance in many categories of consumer products makes its brand worth of study.