Company Analysis

PLA1 – Research steps
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1 – Conducting internal environmental analysis
2 – Conducting external environmental analyses
3 - Determining two main problem areas
4 - Determining main cause of each problem area
5 - Developing possible solutions/changes to each cause
6 - Deciding on best solutions/ changes in each area

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Standard Elements of PLA1 Report
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Cover
Title page
I
Summary
II
Preface
III
Table of contents
IV
Glossary
V
(List of symbols)
VI
l. Introduction
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2.Company description and research project definition 2

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Standard elements of PLA1 Report
3. Internal analysis
4. External analysis
5. Areas of improvement and possible changes
6. Conclusion and recommendations
7. Critical appraisal
List of literature
List of figures
List of tables
List of abbreviations
List of appendices

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7
9
12
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Cover
1 – Title
* clearly legible
* concise and relevant
* possible subtitle (smaller font size)
2 – Author’s name
3 - Possible illustration

* functional
* not too colourful or prominent
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Cover

Internal changes – better performance
Company analysis of company X
Start

Start

John Peters
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Title page (14 TNR)
Title
Subtitle
Author:

Internal changes – better performance (12 TNR)
Company analysis of company X
John Peters

Student number:1234567
Class code:

FME1A

Learning Arrangement:PLA 1
Lecturer:

Drs. P.J.M Cuypers

Institute:

Fontys International Business School

Course of study: International Marketing
Study phase:

1st year

Academic Year : 2013-2014
Date of completion: 11 December 2013
Place:
Venlo, The Netherlands
Confidentiality: Yes

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Summary
Goal: Orientation on contents : Information and selection
Position : right after the title page
Elements of contents:
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Introduction to company
Description of assignment/Objective of project
(Working method /Research design - no

Citations: Hillocks (1982) similarly reviews dozens of research findings. He writes, "The available research suggests that teaching by written In his conclusion, Rajaratnam (2001, p.1005) points to the possible economic and social costs incurred by a nation, when individuals work Books: Foley, B.H (2001) Hacker, P. (2007) Interview on staff and style of company X [interview] (Personal communication, 22 March 2006) Syllabus FIBS Report Writing (277020) Chapter 7.13 + appendix 6