Communications Audience Analysis

Topics: Motivation, Myers-Briggs Type Indicator, Audience Pages: 3 (886 words) Published: November 8, 2011
Audience Analysis Paper
Professor: Maryann Lamer
June 3, 2010

Audience Analysis
When conducting an in-person meeting to a group of professional peers there are many things to consider. It is customary and recommended that before one embarks on such a mission to analyze potential options in which to proceed and potential barriers that may arise that will ultimately detract from the success of the meeting. The following is the findings of conducted research into a suggested process in which to proceed what the meeting, such as an overview of the audience, appropriate communication channels, diversity of the audience, how to ensure that the message is effective. Audience Characteristics

In some ways there is an advantage as the presenter of this in-person meeting. The advantage is that some of the people present in the meeting will be co-workers. Co-workers are usually individuals that correspond daily and because of this daily correspondence one may have the ability of analyzing this part of the audience with ease. Analysis of the audience allows for greater individualization of the meeting. For the attendees that are not common additional information comes from talking to people who know the audience or the audience members themselves. The orator of the meeting must consider the way in which people interact with others, how they perceive information, and how individuals orient themselves to the external world. According to ( ##### reading) this is achieved by using the Myers-Briggs Type indicator which uses four pairs of dichotomies to identify the ways that people differ. Appropriate communication channels

One the characteristics of the audience are considered the next step is to analyze the different channels of communication and determine which channel of communication is appropriate for the particular audience. A communication channel is the way in which the presenter conveys a message. Channels of communication vary in speed; accuracy of...
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