1.1 Human resource management is crucial to the success of this goal since it identifies the increasing recognition that health care delivery relies fundamentally on the capacity and capabilities of the workforce. In centring the attention on efficient communication throughout the organization, HRM can ensure employee satisfaction, thus improving the performance standards and providing optimal productivity. Efficient communication is the bedrock to any organization wishing to achieve such means, thus through obtaining relevant information on the techniques and barriers, which can affect the flow of good communication, managers are guided within the decision process, thus avoiding situations that may arise as a result of poor interaction, (Hyde etl, 2006).
2. Communication is defined by Rollinson (2005, P576) as ‘a process in which information and its meaning is conveyed by a sender to a receiver’. This definition draws upon the fundamental principle that for information to be exchanged efficiently the receiver and the sender must attribute the message with the same meaning. Shannon and Weaver’s communication model (figure 1) is based on eight basic constituents that not only explain how communication happens, but why communication sometimes fails. An understanding of this is vital, since inadequate or ineffective communication impacts negatively on employees