Communication Theories Test Questions
Que: 1:- Outline and assess TWO communication theories/models, which would help meet the communication requirements at the Government Disability Workshop.
Ans: - Communication theories are best way to know human behavior. In other words communication theories explains systematic way about the nature of the communication process, certainly, And theories can do more better than summarize. Other functions of theories are to focus attention on particular concepts, clarify observations, predict communication behavior, and generate personal and social change .Amongst the various theories of communication, diffusion and agenda setting theory would help meet the communication requirements at the GDW. The diffusion of innovations, also called the diffusion theory, is a theory that strives on the interpretation of how people either adopt or reject new ideas, technology, products, or change in general..
There are five stages within the diffusion process:-
1. Awareness stage – An individual becomes aware of the existence of an idea but lacks knowledge of what he does, or the benefits of it.
2. Interest stage –An individual has desire to obtain more information on the idea: what is it, what does it do, how will it affect our culture, what are the possibilities of using it?
3. Evaluation stage –An individual mentally questions the selfishness that the idea can be used; how will it benefit me? The individual also begins to demonstrate interpersonal communication by requesting feedback on the idea from others.
4. Trial stage – If it benefits the individual, then the idea will be tried. It will be a personal experiment, a small sample to be tested in a way that concludes how the individual can benefit most from it.
5. Adoption stage—The individual begins to scale the idea and use it consistently. This adoption stage is largely based on continuous satisfaction of the idea.
Agenda Setting Theory:-
Agenda setting theory is more beneficial for public relationship; it works
Ans: - Communication theories are best way to know human behavior. In other words communication theories explains systematic way about the nature of the communication process, certainly, And theories can do more better than summarize. Other functions of theories are to focus attention on particular concepts, clarify observations, predict communication behavior, and generate personal and social change .Amongst the various theories of communication, diffusion and agenda setting theory would help meet the communication requirements at the GDW. The diffusion of innovations, also called the diffusion theory, is a theory that strives on the interpretation of how people either adopt or reject new ideas, technology, products, or change in general..
There are five stages within the diffusion process:-
1. Awareness stage – An individual becomes aware of the existence of an idea but lacks knowledge of what he does, or the benefits of it.
2. Interest stage –An individual has desire to obtain more information on the idea: what is it, what does it do, how will it affect our culture, what are the possibilities of using it?
3. Evaluation stage –An individual mentally questions the selfishness that the idea can be used; how will it benefit me? The individual also begins to demonstrate interpersonal communication by requesting feedback on the idea from others.
4. Trial stage – If it benefits the individual, then the idea will be tried. It will be a personal experiment, a small sample to be tested in a way that concludes how the individual can benefit most from it.
5. Adoption stage—The individual begins to scale the idea and use it consistently. This adoption stage is largely based on continuous satisfaction of the idea.
Agenda Setting Theory:-
Agenda setting theory is more beneficial for public relationship; it works