School of Management and Entrepreneurship
Ms. Kirti Bhatia
Communication Process and Challenges In Global Busienss Environment
In this report, generic form of communication process is described and types of communication are also there to help the reader get an idea of communication to start with. Thereafter, prominent barriers in communication faced by global firms are elaborated to give the reader a view on current communication scenario of global business world. Lastly, how important are communication skills in global business situation and changing face of ICT (Information Communication Technology) aware the reader about importance of communication for a global organization and technologies that presently are in use.
Generically, communication process can be described as a transfer (channel) of information or messages under some context from one individual (sender) to another individual(s) (receiver) which may or may not be disturbed by noise and finally receiver will provide feedback to complete the communication process. In this definition, channel, sender and receiver, noise and feedback constitute comprehensive communication process; however noise and feedback elements are not always necessary for a communication to complete but these are also not insignificant.
A communication process is demonstrated through figure 1 below
This definition of communication is too simplified because in a real world business scenario communication encounters multifarious challenges that require high level of expertise and professionalism to handle and control it efficiently. In the context of contemporary business world, effective communication is
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