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Communication Process and Challenges in Global Business Environment

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Communication Process and Challenges in Global Business Environment
Institute for International Management & Technology

School of Management and Entrepreneurship

-------------------------------------------------
BUSINESS COMMUNICATION
Semester 1
2011-2012
Module Leader
Ms. Kirti Bhatia
Communication Process and Challenges In Global Busienss Environment
Submitted By:
Kanishk Matta
Executive Summary
In this report, generic form of communication process is described and types of communication are also there to help the reader get an idea of communication to start with. Thereafter, prominent barriers in communication faced by global firms are elaborated to give the reader a view on current communication scenario of global business world. Lastly, how important are communication skills in global business situation and changing face of ICT (Information Communication Technology) aware the reader about importance of communication for a global organization and technologies that presently are in use.

Introduction
Generically, communication process can be described as a transfer (channel) of information or messages under some context from one individual (sender) to another individual(s) (receiver) which may or may not be disturbed by noise and finally receiver will provide feedback to complete the communication process. In this definition, channel, sender and receiver, noise and feedback constitute comprehensive communication process; however noise and feedback elements are not always necessary for a communication to complete but these are also not insignificant.
A communication process is demonstrated through figure 1 below

Noise

Context

Message
Receiver
Sender

This definition of communication is too simplified because in a real world business scenario communication encounters multifarious challenges that require high level of expertise and professionalism to handle and control it efficiently. In the context of contemporary business world, effective communication is



References: About.com (2011) ‘Communication Process’ (online) (cited 07 October 2011). Available from <URL: http://grammar.about.com/od/c/g/Communication-Process.htm>. Chitakornkijsil, Dr. Pranee, (August 2010) ‘Intercultural Communication Challenges and Multinational Organization Communication’, The International Journal of Organizational Innovation. GadgetNomics (2011) ‘Apple To Move iPhone 5 Parts Manufacturing To Taiwan’ (online) (cited 07 October 2011). Available from <URL: http://gadgetnomics.com/gadgetnomics-news/apple-to-move-iphone-5-parts-manufacturing-to-taiwan/>. Guffey, Mary Ellen and Loewy, Dana (2010) Business Communication: Process and Product (7th edn), South-Western, Cengage Learning . Hirji Faiza and Karim, H. (2009) ‘Race, Ethnicity, and Intercultural Communication’, Canadian Journal Of Communication. Matveev, Alexei V. and Milter, G. Richard (2004) ‘The Value Of Intercultural Competence For Performance Of Multicultural Teams’, Team Performance Management. Narula, Uma (Retrieved on 07 October 2011) ‘The Cultural Challenge Of Communication Technology’, Indian Institute of Mass Communication. Roach, Leia Joy (2006) Factors Affecting Written Business Communication Creation And Productivity Perceptions, ProQuest Information and Learning Company. Tan, Bernard C.Y. (Retrieved on 07 October 2011) ‘Leveraging Virtual Communities For Global Competitiveness’, National University Of Singapore.

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