Communication Plan, Monitors and Controls

Topics: Management, Strategic management, Strategic planning Pages: 7 (1517 words) Published: January 15, 2011
Communication paper � PAGE * Arabic �1�


Little Fun Size Candy Communication Strategies

Jaime Enriquez

BUS 475

January 10, 2011

Lesley King

Writing a business plan is an important factor in beginning a business, but many owners are unsuccessful to make out the importance of one. A good plan focuses on meeting primary objectives, and to stay on track, it is essential in developing a good communication plan. Anytime managers put into practice strategic objectives, measures, and targets including marketing and information technology a communication plan are important to set and alert the businesses target audience. Little Fun Size Candy Shop (LFSCS) has developed a communication plan, ways to monitor and control strategies and tactics to help Little Fun Size Candy Shop (LFSCS) separate from any competitors when compared to local candy stores or concession stands giving Little Fun Size Candy Shop (LFSCS) a competitive advantage in the market.

In attempt to keep employees, investors or shareholders, and management up to date, controls and monitoring will be important to the long-term success of Little Fun Size Candy Shop (LFSCS). With the use of strategic implementation a process that, "turns strategies and plans into actions in order to accomplish strategic objectives and goals" (MyStrategicPlan, 2010) facilitates the successful completion of strategic objectives and goals of LFSCS. Successful strategic implementation hinges on several key factors: action planning, organization structure, human resources, annual business plan, monitoring and control, and linkage (Birnbaum, 2009).

The strategic plan of any organization is the most resourceful plan that can be implemented by managers or owners. Little Fun Size Candy Shop (LFSCS) takes satisfaction in the tactical and strategic plans generated for a local candy store offered in Silver Spring, MD. In order for Little Fun Size Candy Shop (LFSCS) to succeed, management has developed an effective communication plan that will assist in solving issues efficiently and fast. Little Fun Size Candy Shop (LFSCS) has come up with tactics and strategies to meet company objectives. The company plans to have management meet weekly for the purpose of focusing on learning best practices from each other along with communication updates. Weekly meetings for LFSC will target discussions about client relationships to discussing workplace issues, in short strategic control, "to track a strategy as it is being implemented, detect problems or changes in its underlying premises, and make necessary adjustments" (Pearce & Robinson, 2009). Managers that cannot meet on a weekly basis, from time to time it is important to get management together over the phone. Little Fun Size Candy Shop's (LFSCS) target is to improve internally, give feedback on job performances, outline goals for the next meeting, ask for ideas, motivate, and to learn about staff issues.

Continual improvements on employee training are necessary for producing the best services to customers and to improve internal operations through management. Little Fun Size Candy (LFSC) will have monthly training sessions targeting supervisors and employees. This plan will help monitor and improve employee's ability to provide better customer service, improving customer retention, gain knowledge about the business, and understanding his or her impact in the business. Helping employee's advance up the ladder of management will retain employees motivating them to excel and continue their education and careers with Little Fun Size Candy Shop (LFSC), "this is an important function that will keep all staff member's current about policies, procedures and the technology used in the department" (Bodimer, 2010). Employees who like their job help the business make more money, "survey conducted by Sears showed that when employee attitudes improved by 5 percent, customer satisfaction...
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