Communication Plan
COMMUNICATION PLAN
Communication Plan
Frieder Vasquez
Davenport University
Abstract
Communication plans are imperative in business when needing to establish objectives and to reach goals. In the process, effective methods of communication can be used to facilitate that the messages will arrive to target audiences. In the present scenario, it was confirmed how strong communication plans are the tools to better facilitate processes as sensitive as merging companies. This merger is by itself stressful to employees and management. However with proper communication strategy, the process can became as smooth as possible.
Communication Plan
BACKGROUND
Some companies need to go to restructuring and changes in their models of conducting business. One of the major ways to do so is through mergers and acquisitions. Mergers allow companies in a particular industry to grow rapidly without the necessity to create another organization.
Even though, Mergers is an aspect of business strategy aimed to help grow a business, it can damage management in target organizations. In a study conducted by Krug, et al. (2008), it has been found that organizations lost 21 percent of top leadership each year for at least 10 years after the deal. This turnover is expected if the line of production of both emerging companies overlap.
During the process of a merger, many uncertainties and emotional changes can be experienced. Thus, it is of vital importance to conduct a communication plan that encourages executives and employees to stay and maintain high quality of production.
In the Princeton File Cabinets – Sauer Incorporated merge scenario, I will structure a communication plan to manage the situation through this scary and emotional transitional period.
OBJECTIVES
The objectives will be oriented to the human element in the merging process. This is an aspect that has been continually neglected, since the financial aspect has taken most of the attention. As Reh
Communication Plan
Frieder Vasquez
Davenport University
Abstract
Communication plans are imperative in business when needing to establish objectives and to reach goals. In the process, effective methods of communication can be used to facilitate that the messages will arrive to target audiences. In the present scenario, it was confirmed how strong communication plans are the tools to better facilitate processes as sensitive as merging companies. This merger is by itself stressful to employees and management. However with proper communication strategy, the process can became as smooth as possible.
Communication Plan
BACKGROUND
Some companies need to go to restructuring and changes in their models of conducting business. One of the major ways to do so is through mergers and acquisitions. Mergers allow companies in a particular industry to grow rapidly without the necessity to create another organization.
Even though, Mergers is an aspect of business strategy aimed to help grow a business, it can damage management in target organizations. In a study conducted by Krug, et al. (2008), it has been found that organizations lost 21 percent of top leadership each year for at least 10 years after the deal. This turnover is expected if the line of production of both emerging companies overlap.
During the process of a merger, many uncertainties and emotional changes can be experienced. Thus, it is of vital importance to conduct a communication plan that encourages executives and employees to stay and maintain high quality of production.
In the Princeton File Cabinets – Sauer Incorporated merge scenario, I will structure a communication plan to manage the situation through this scary and emotional transitional period.
OBJECTIVES
The objectives will be oriented to the human element in the merging process. This is an aspect that has been continually neglected, since the financial aspect has taken most of the attention. As Reh
References: Baker, N. M. (n.d). Communication Plans. Retrieved from http://www.brighhub.com/office/project-management/articles/16931 Krug, et al. (2008). Merger and Acquisition Lead to long term Management Turmoil. Newswise Retrieved from http://www.newswise.com/articles/view/542588/ Reh, F.G. (n.d.). Managing Mergers Successfully. Retrieved from http://management.about.com/cs/megersma/a/Mergersuccess.htm Merger and Acquisition Transition Plan (n.d.). Retrieved from http://www.essaychief.com/free_essays.php?essay=306566 Merger Effects on Customer Loyalty (n.d.). Retrieved from http://wwwgenroe.com/component/content/article/1-public/58 merger