Communication in Organizations

Topics: Communication, Writing, Nonverbal communication Pages: 62 (17014 words) Published: January 11, 2012


1.1: Background of the Study
For any organization to build its status in the corporate world and with its stakeholders, effective communication plays a cornerstone function. Communication departments play key roles in the management of internal and external communication. They are vital in the sharing of knowledge and decisions with employee as well as stakeholders. Further, effective communication forms the biggest link between the organization, its stakeholders and the general public.


Effective communication can be defined as an interactive process that involves the design of ideas, message, and information as well as their dissemination with an attempt to realize change in a person’s behaviour and/or to persuade him/her to act in a particular or predetermined manner (Okwo, 1995). On his part, Nzerem (1996) views effective communication as the process of encoding and decoding messages or information. In this case, a medium (sounds, gestures, books, graphics and other media) is usually engaged.

McQuail (2000) on his part sees effective communication as a process of increased commonality or sharing of information between participants on the basis of sending and receiving messages. For communication to be termed effective, Fielding (2006) sees it in terms of organizational set up which should be done through downward, sideways (lateral) or upward communication. To him, effective communication would not only ensure that products and services are of the best quality, but also that staff would generate new ideas, adapt to changes and work cohesively in understanding the organizational objectives and work to achieve them.

Clark and Delia (1979) believe that there are three basic objectives in any communication; instrumental objectives which pertain to the communicator’s goal, interpersonal objectives which relate to forming and maintaining relationships with other people and identity objectives which deal with image formation of not only the individual but also the organization. This means therefore, effective communication is important both to the employee and the organization.

Communication can also be viewed as a process of effectively conveying information, expressing thoughts and facts, the demonstration of the effective use of listening skills as well as the depiction of openness to other people’s ideas and thoughts (Daly, 2003). Based on the fact that the act of communication is for a purpose - it is aimed at influencing, persuading, modifying and changing the behaviour of individuals- the expectation of feedback always follows the conveyance of information. Such feedbacks enable communicators to establish if the information was actually passed and whether it was effective or not. This corroborates Erven (2001) who sees effective communication as being when the original sender gets the desired effect on the receiver. At its best, effective communication minimizes misunderstanding between sender and receiver. On the contrary, the absence of the desired effect on the receiver or the occurrence of unexpected effect can be referred to as ineffective communication.

In corporate organizations, communicating effectively is regarded as the processes companies employ in the communication of all its messages to its major constituencies. It has major roles such as: (a) encoding and promoting a strong corporate culture; (b) a coherent corporate identity; (c) an appropriate and professional relationship with the media and (d) quick and responsible ways of communicating in times of crisis e) minimizing conflict escalation. In addition, it defines the communication of an organization with its stakeholders and how it brings a company's values to life. In a nutshell, effective communication in corporate organizations can be defined as the products of communications such as use of memos, reports, letters, websites, community engagement as well as social and environmental initiatives...

References: Andersen H. & Rasmussen E. S. (2002). “The Role of Language Skills in Corporate Communication” Paper presented for the Nordic Workshop on Inter-organisational Research, No.12, Kolding 16 - 18 August 2002, Denmark
Adair J
Baltes et al (2009) Robot Soccer World Cup XIII, Berlin, Springer Verlagand University of
Baker R. and Angelopulo G.(2006)Integrated Organisational Communication, Cape
Town,Juta and Company.
Bertalanify, K. (1968), Menschen Wissen wir nicht in Robot, Men and Minds by Dr. Flechtner,Hans-Joachim (1970). Dusseldorf, Wein, Germany
Barrett, D.J
Burleson R. B. and Greene O.J. (2003) Handbook of Communication and Social Interaction Skills, New Jersey, Lawrence Erlbaum Associates Publishers
Barrett, D.J
Barrett D. J. (2006). Leadership Communication: A Communication Approach for Senior-Level Managers: Rice University, Houston, Texas.
Bugental, D. E., Kaswan, J. W., & Love, L. R. (1970). Perception of contradictory
meanings conveyed by verbal and nonverbal channels
Burnard P. (1997) Effective Communicative Skills for Health Professionals, London, Stanley and Thornes
Caputo al (2003), Effective Communication, England, Drammatic Lines Press
Daly J.A. (2003), Education and Information Society, New York
DeFleur L
Erven B. L. (2001). Overcoming Barriers to Communication. Department of Agricultural, Environmental and Development Economics, Ohio State University.
Eccles, R.G. & Nohria, N. (1991). Beyond the Hype: Rediscovering the Essence of Management.
Fielding M. (2006) Effective Communication in Organisations, Cape Town, Juta and Company,
Guo, K
Kasomo. D. (2006). Research methods in humanities and education. (Statistic, Measurement
Evaluation and Testing) Egerton, Kenya: Egerton University Press.
Kraut, R. E. et al. (2002). Informal Communication in Organizations: Form, Function, and Technology. Morristown, NJ 07962.
Laplante, D. & Ambady, N. (2002). “Saying It like It Isn’t: Mixed Messages from Men
and Women in the Workplace” in Journal of Applied Social Psychology: Harvard University.
Lunenburg, F. C. (2010). Communication: “The Process, Barriers, and Improving.
Mugenda O.M. and Mugenda (2003). Research methods. Qualitative and Quantitative
Mugenda O.M. and Mugenda (2008) Social Science Research Nairobi: Africa Centre for Technology Studies Press (ACTS).
Orodho, J. A. (2005). Techniques of writing research proposals and reports in education and social sciences, 2nd ed. Nairobi: Kenezja Hp Enterprises.
McQuail D (2003) Mass Communication Theory, Aiden Press London
Nzerem T.A.N
Severin W. J. and Tankard J.W. (2001) Communication Theories: Origin, Methods and Uses in the Mass Media.New York ,Longman
Okwo F.A
Orodho, J. A. (2005). Techniques of writing research proposals and reports in education and social sciences, 2nd ed. Nairobi: Kenezja Hp Enterprises.
Wood T. J. (2004), Communication Theories in Action,Belmont,Wadsworth/Thompson
Technology: Basic Concepts and Issues
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • why is communication life blood of organization ? Research Paper
  • Communication Essay
  • communication Essay
  • Essay about communication
  • Essay about Communication
  • communication Essay
  • communication Essay
  • communication Essay

Become a StudyMode Member

Sign Up - It's Free