Communication in Non-Profit Organizations

Topics: Non-profit organization, Non-profit organizations, Charitable organization Pages: 19 (6137 words) Published: August 26, 2013

Communication in Non-Profit Organizations
Joyce Burnette
Strayer University

This paper discusses the issue of managing effective communication within a non-profit organization and the strategies, which are to be implemented to further improve the effectiveness of inter-organizational communication within the non-profit sector.

Table of Contents

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Chapter 1: Introduction
Today, the nonprofit sector plays an increasingly important role in the provision of vital services in fields such as health, social services, and education. The size of the nonprofit sector has increased rapidly over the past 60 years from a little more than 12,000 organizations in 1940 to over 1.5 million organizations today (Boris 2004). This sector includes 501(c) public-serving nonprofits that are organized for religious, educational, charitable, and scientific purposes, as well as a host of member-serving nonprofits, such as business leagues, social clubs, and labor associations (Bowen et al. 2004). While the sector has grown quickly, serious questions have arisen in recent years about the funding and management of these organizations, particularly the public-serving nonprofits whose supporters are entitled to a tax deduction for their contributions. In response to contributors' concerns following a series of highly publicized financial scandals at nationally prominent charities, the field of nonprofit management has quietly undergone a period of self-examination aimed at bringing greater financial controls and tighter operations to the sector. Reforms in the way nonprofit organizations operate have been aimed at reassuring the public that contributions are being wisely applied to the core charitable missions of these organizations. Problem Statement

Against the backdrop of these financial pressures, researchers examine the factors that drive charitable contributions to nonprofit organizations. Because nonprofits have received a great deal of advice on how to manage their operations efficiently, researchers are interested in the question of whether strategic positioning around efficiency, defined as the reporting of a below average administrative to total expense ratio, increases the contributed income that a nonprofit organization is able to raise over time. Beyond the need to build legitimacy and donor confidence, which may underlie the new bottom-line movement in the nonprofit sector, there has been much talk about the growing sophistication of philanthropy as evidenced in the expectation of donors that their contributions be well spent. This research asks how much reality lies behind this new rhetoric and whether the funders of nonprofit organizations have indeed begun to take more seriously the efficiency of the organizations they support. Thus, while the efficient management of nonprofit organizations may serve a range of purposes, researchers are interested here in whether it has an impact on an organization's ability to attract public support as measured by contributed income. This research paper moves toward an answer in five steps. First, researchers set the stage by...

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