Communication Gap Within the Organization: a Case Study in Administrative Building of Sust, Sylhet

Topics: Communication, Nonverbal communication, Visual communication Pages: 32 (3820 words) Published: March 25, 2013
Communication Gap within the Organization: A case study in administrative building of SUST, Sylhet
By Sato Barua
Masters Student
Department of Public Administration
SUST, Sylhet

Organizational communication as a discipline grew tremendously over the 20th century, but accompanying that growth was a struggle to establish a clear identity of the field. Today scholars still continue to define and redefine the focus, boundaries and future of the field (Thompkin & Wanka-Thibault, 2001). Why it is that organizational communication is such an interesting concept for researchers to study? Apparently, a great deal of the answer to this question can be found in the importance communication has been re-vealed having for the success of organizations. Open communication has for example been found to be positively correlated with employees’ satisfaction with the organization (Koike, Gudykunst, William, Lea & Ting-Toomey, 1989). Communication is the glue that holds a society together. The ability to communicate enables people to form and maintain personal relationships. And the quality of such relationships depends on the caliber of communication between the parties. Communication is the process of sharing ideas, information, and messages with others in a particular time and place. Communication includes writing and talking, as well as nonverbal communication (such as facial expressions, body language, or gestures), visual communication (the use of images or pictures, such as painting, photography, video or film) and electronic communication (telephone calls, electronic mail, cable television, or satellite broadcasts). Communication is a vital part of personal life and is also important in business, education, and any other situations where people encounter each other (Encarta, 1998). A study was completed within the organization to determine if there was an internal communication gap that existed between the supervisors and representatives. When there


is an internal communication gap within an organization there is usually a breakdown in the way information is been sent from the sender to the receiver. This is precedent in organizations that have a top down hierarchy. In this type of hierarchy it can be difficult for bottom level employees to obtain information regarding changes within the organization.

Significance of the study
Communication is described as one of the crucial fouls of management. It helps in handling the major managerial tasks of planning direction coordination motivating and controlling. We live in a world filled with other people. We live together, work together, and play together. In our personal lives, we need each other for security, comfort, friendship, and love. In our working environment, we need each other in order to achieve our goals and objectives. None of these goals can be achieved without communication. Communication is the basic thread that ties us together. Through communication we make known our needs, our wants, our ideas, and our feelings. The better we are at communication, the more effective we are at achieving our hopes and dreams (Alessandra, Hunsaker, 1993). Based upon conversations among the representatives, this study is important because there appears to be a lack of communication within the organization. Some of the representatives feel as though the supervisors have daily meetings, but no information is shared regarding the company changes and/or procedures. When there is an internal communication gap it becomes difficult for anyone to effectively achieve goals.

Purpose of the study
The purpose of this study is to determine whether or not there's an internal communication gap that exist between the representatives and the supervisors. The three objectives of this study were to:


1. Discover whether or not there is an internal communication gap between supervisors and representatives within the organization.
2. Determine the subject's perception...

References: 1. Alessandra, T & Hunsaker, P. (1993). Communication at Work. Fireside, Simon &
Schuster, New York, NY.
3. MSN Encarta Premium (2005). Retrieved May 2005 from http:// ,
accessed on 15.12.2011.
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