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Communication Channel Scenarios

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Communication Channel Scenarios
Communication Channel Scenarios
MGT/521 - Management
April 23, 2012

Communication Channel Scenarios
The ability to communicate is one of the most important skills that anyone can learn. Communication helped win the Civil War and keeps the gears of the global economy turning. People use communication with their employers, peers, family, friends, and even pets. Poor communication skills can make a good opportunity turn bad and a bad situation worse.
Communication is more than just the intended message and comes in different forms. Deciding on the type of form is key to delivering the message appropriately an effectively. The exercise on communication channel scenarios provides three examples of a situation which it is important to choose the right form of communication. This paper will explore my responses and will provide evidence supporting the quality of my decision.
Scenario One
In scenario one a marketing manager is tasked with expanding a consumer product on a global scale. The marketing manager is given a week to develop this strategy with his team. The manager must decide how to communicate the project with to his team. The manager must also decide how to deliver his strategy to an executive member of his organization.
Downward Communication Action. The marketing manager must decide how to best communicate the details of the assignment to his team. To express the importance of the assignment the manager decides to meet with his team as in a group meeting. He addresses the team as a group explaining the reason for the assignment and spends several minutes answering questions. After answering questions he asks for the group to come some initial ideas. The group comes up with several ideas and gives them to the manager. The manager reviews each idea with the team and through simple collaboration eliminates most of them leaving only a few choices. The manager decides on one of the remaining ideas and creates a timeline with



References: Judge, T.A., & Robbins, R.P. (2011). Organizational Behavior (14th ed.). Upper Saddle River, NJ: Prentice Call. Lopez, E.J. (2005). The Art of Using Visual Aids. Sourcebook for Advanced Practice Nurses, 1(1), 15-16. EBSCOhost.

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