Communication isn't always easy, but it critical to an organization's success.
The success or failure of an organization often depends on its ability to communicate with its members, according to The Communications Department at California State University. New technologies, mixed with culturally diverse audiences, have increased the importance of organizational communications, but have also made the field more complex. Understanding some of the common barriers can improve an organization's ability to communicate. 1. Flawed Structure * Audiences need structure to understand a message, and many communications are doomed because they lack the proper organization, according to Lee Hopkins, who has written more than 130 articles on business communication. Structure is critical, because without an introduction, body and close, audiences will have a difficult time retaining, recalling and processing the information. These rules apply to any communication, ranging from emails to public presentations, and to audiences of any size.
* Two common communication assumptions spell disaster for the success of an organizational communication. One is presuming that all members of the organization have the same knowledge base as the message sender. The other is thinking that information will spread accurately and effectively on its own after only one or two members receive it. The Free Management Library, an online guide of leadership articles, recommends that management proactively, thoughtfully and strategically communicate with its members. Specific recommendations from The Free Management Library include establishing regular meetings between employees and leaders as well as between different departments. Other tips include giving employees written copies of job descriptions, employee handbooks and other critical company materials.
Overdependence on Technology * Too much dependence on new technologies