Communication and Crisis Paper
Nasly B. Buitrago
Communication and Crisis Paper
A crisis is an occurrence that exceeds a person’s normal copying ability Du Pré (2005). When unexpected, sudden situations occur it affects a community. When things happen that we are not prepared for, it can create chaos and negative outcomes can occur. One of the most common unexpected situations is natural disaster, when nature decides to unexpectedly show us what it is capable, sometimes it can be devastating. However, man made disaster can also occur and cause just as much devastation. Hurricane Katrina and The Three Mile Island nuclear reactor are great examples of disasters that caused great alarm and devastation. These two were deal different and communicated in different ways to the public because of the technology and resources available at the time it happen. As a Director of a regional Emergency Management Office, using these two scenarios as learning experience will help create a plan to address within the organization as well as with the public to try to use best practices to avoid same mistakes in order to be successful at communicating but not alarming the community. It will be important to take into consideration the types and appropriate communication channesl to use inside and outside the organization, as well as analyzing the advantages and challenges faced to communicate with different groups outside the organization as well as the public. Individual or groups that will be communicating inside and outside the organization As a regional director of this Management Office, the main job is to keep people up to date of the situation at hand. The chain of command is critical to making sure services and resources are utilized in a timely manner without duplication Shover (2007). The first step is to communicate everyone in the organization of the situation at hand by an immediate phone conference with upper management followed by a memo to the rest of the organization with a plan of action. If a crisis is not well handled that can damage the organizations reputation and credibility Hicks (2012). It will be important to appoint a spokes person to be in charged of dealing with the media, and also create a hot line for people to call with concerns regarding the situation. Simultaneously, contact all local and public health agencies, state public health agencies, federal public agencies, any Emergency medical services, hospitals, nongovernmental response such as American Red Cross, CERT, Faith based organization as well as business. According to Shover (2007) The Standard Emergency Management System (SEMS) (Governor's Office, 1994) is an incident command system (ICS) and was initiated into California law in 1991. The basics of SEMS are to enhance coordination and communication of information and mutual aid resources between local and state authorities during an emergency. By using the state and governmental agencies, it will help to use their communication channels, since they communicate with each other, it will create a fast response and at the same time it cause that the public to get good communication with out creating a panic. Advantages and Challenges Associated with Communication with The Groups One of the biggest challenges with communicating with various groups in this situation will be trying to keep everyone calmed and up to date with all the appropriate information within the organization as well as other groups outside the organization. Many organizations create a comprehensive crisis plans in order to be prepared for any crisis Hicks (2012). If people with in the organization are not aware of what is going on, and what plan to implement, they will not be able to act appropriately and perform their job duties, and that can cause a bigger chaos. The director’s job is to be able to choose appropriate communication channels to keep all the employees in...
References: Du Pré, A. (2005). Communicating About Health. Current Issues and Perspectives (2nd ed.). Retrieved from The University of Phoenix eBook Collection database.
Shover, H. (2007). Understanding the chain of communication during a disaster. Perspectives in Psychiatric Care, 43(1), 4-14. Retrieved from http://search.proquest.com/docview/200766796?accountid=458
Stephenson, D. R. (1982). How To Turn Pitfalls Into Opportunities In Crisis Situations. Public Relations Quarterly, 27(3), 11.
Hicks, Nancy. j. (2012). Health Industry Communication: New Media, New Methods, New Message,. Retrieved from The University of Phoenix eBook Collection database.
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