Communication Accommodation Theory
COMMUNICATION
ACCOMMODATION
THEORY
By Irfan and Kais
It’s also called the CAT
◦ …. But not this kind of cat
CAT?
When speakers interact, they adjust their speech, their vocal patterns, and their gestures to accommodate others.
What influenced the birth of the theory? Social Identity Theory
A theory that proposes a person’s identity and is shaped by the groups to which he or she belongs (Tajfel & Turner, 1970).
Communication
Accommodation Theory
In-groups
◦ Groups in which a person feels he or she belongs. ◦ In groups include family as well as people of the same race, culture, gender, or religion.
Out-groups
◦ Groups in which a person feels he or she does not belong.
◦ For out groups, an individual feels contempt, opposition, or a sense of competition.
In group and out group formation and ingroup/out-group bias may affect a number of group phenomena such as prejudice and conflicts between groups.
Founder of theory
•
•
•
•
Howard Giles is a professor of communication at the
Department of Communication, University of California, Santa
Barbara. He was the chair of the department from 1991 to
1998, and has been president of both the International
Communication Association and the International Association for the Study of Language and Social Psychology.
He is the founding co-editor of the Journal of Language and
Social Psychology and the Journal of Asian Pacific
Communication, and was the editor of Human Communication
Research from 1992 to 1995.
He has received the Spearman Award and the President 's Award from the British Psychological Society, and has also received the
Mark L. Knapp Award from the National Communication
Association.
He is known for developing communication accommodation theory, and has diverse research interests in the areas of applied intergroup communication research and theory.
Definition of theory
◦ In the present study, we will content ourselves with accommodation theory or
"accommodative processes" (Giles & Coupland, 1991)
ACCOMMODATION
THEORY
By Irfan and Kais
It’s also called the CAT
◦ …. But not this kind of cat
CAT?
When speakers interact, they adjust their speech, their vocal patterns, and their gestures to accommodate others.
What influenced the birth of the theory? Social Identity Theory
A theory that proposes a person’s identity and is shaped by the groups to which he or she belongs (Tajfel & Turner, 1970).
Communication
Accommodation Theory
In-groups
◦ Groups in which a person feels he or she belongs. ◦ In groups include family as well as people of the same race, culture, gender, or religion.
Out-groups
◦ Groups in which a person feels he or she does not belong.
◦ For out groups, an individual feels contempt, opposition, or a sense of competition.
In group and out group formation and ingroup/out-group bias may affect a number of group phenomena such as prejudice and conflicts between groups.
Founder of theory
•
•
•
•
Howard Giles is a professor of communication at the
Department of Communication, University of California, Santa
Barbara. He was the chair of the department from 1991 to
1998, and has been president of both the International
Communication Association and the International Association for the Study of Language and Social Psychology.
He is the founding co-editor of the Journal of Language and
Social Psychology and the Journal of Asian Pacific
Communication, and was the editor of Human Communication
Research from 1992 to 1995.
He has received the Spearman Award and the President 's Award from the British Psychological Society, and has also received the
Mark L. Knapp Award from the National Communication
Association.
He is known for developing communication accommodation theory, and has diverse research interests in the areas of applied intergroup communication research and theory.
Definition of theory
◦ In the present study, we will content ourselves with accommodation theory or
"accommodative processes" (Giles & Coupland, 1991)
References: ◦ Giles, H. & Coupland, N. 1991. Language: Contexts and Consequences. Keynes: Open University Press. ◦ Giles, H. & Clair, R. 1979. Language and Social Psychology. Oxford: Blackwell.