The act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else : a message that is given to someone : a letter, telephone call, etc.
A two way information sharing process which involves oneparty sending a message that is easily understood by thereceiving party. Effective communication by businessmanagers facilitates information sharing between companyemployees and can substantially contribute to itscommercial success.
What Is Marketing Communication Strategy?
Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market. Businesses also use marketing communication to retain the product’s current customer base, and to cement relationships with customers and suppliers, notes "Reference for Business." Marketing communication strategy defines the business’s plan for product information dissemination and brand awareness development. Components:
Design an effective marketing communication strategy with one or more marketing communication components. Advertising allows a business to reach a large audience through mass market or target market appeals. Personal selling enables a company to communicate product benefits directly to the customer, as in a retail setting. Direct marketing permits a business to reach customers without a third party medium; examples include catalogs and direct mail. Sales promotion provides a customer with an incentive to buy the company’s product, such as a company that makes a charitable contribution with each sale. Public relations involves a company’s outflow of information to customers, suppliers and other groups affected by company operations. Strategies:
Businesses employ five general marketing communication strategies. Company owners often inspire customer trust by presenting the personal story that led to the business’s creation. A business clearly presents its products, along with projected customer benefits. The business illustrates why its product is superior to similar competitors’ products. A company utilizes customer testimonials to highlight a product’s value. A business often creates customer goodwill by developing an informational sheet on a customer-focused topic.
A well-chosen marketing communication strategy utilizes one or more components to disseminate the company’s outgoing message. A market-appropriate strategy increases the company’s chances to accurately transmit the product’s benefits, and to have that message positively received by the customer. The business likely benefits from customer goodwill when the company story or customer testimonial strategies are used. Top 10 Most Effective Marketing Strategies
A 2012 survey of small businesses took a look at the top ten most effective marketing strategies for both B2B and B2C organizations today. Respondents were asked to identify which strategies they find most effective. Here’s a quick recap: 1. Email marketing – 83%
2. Website (content and SEO) – 71%
3. In-person interactions – 68%
4. Social media – 49%
5. Events 41%
6. Outbound calling – 33%
7. PR – 22%
8. Direct mail – 21%
9. Traditional advertising (TV, radio, print, etc.) – 17%
10. 10. Pay-per-click – 17%
5 Steps for Developing a Marketing Communications Strategy
1-Decide on your objective:
Every, effective, communication plan or strategy requires an objective. This may be a no brainer to you; however, I have worked with many marketing professionals, and business owners, who do not set objectives other than, “I want more leads or I want more business.” Here are some questions that will help you develop objectives for your marketing communications strategy: 1. Is your marketing strategy for a new product or a re-launch of an existing product you may...
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