Commercials and Sports Media

“This year, CBS charged between $3.8 million and $4 million for every such spot that will be shown during the game between the San Francisco 49ers and Baltimore Ravens on Sunday… the major advertising companies are only expecting the fee to rise in the future” (International Business Times). The end of the football season for many is a time of excitement and anticipation as fans of the sport across the country brace themselves for yet another Super Bowl event. Whether they are rooting for their favorite team who made it into the game, watching the event just for the half time performance, or being forced to view the spectacle due to a loved one’s fandom for the sport, the Super Bowl is one of football’s biggest and most watched events. Over the years these ads have revolutionized the ways in which football fans watch the Super Bowl. Additionally, companies find that investing nearly 4 million in ad advertisement spot during the Super Bowl is a bargain and an inexpensive cost for the company. Companies like Apple Incorporated, GoDaddy.Com and E-Trade implore excessive and dramatic economic efforts that are invested within commercial ads during the Super Bowl. These economic efforts utilized within these specific Super Bowl advertisements include large amounts of money, celebrity endorsements and the usage of comedy to sell commodities. In the beginning of 1984, Apple Incorporated introduced a revolutionary commercial through big amounts of money during the 1984 Super Bowl in efforts to promote their new Macintosh computer. Directed by Ridley Scott and portraying some vivid scenes from George Orwell’s infamous novel, “1984” the commercial by the same name, showed men dressed like clones of one another sitting in a large room listening to their dictator on a giant television screen tell them about an anticipated revolutionary item. As the men are listening to their leader, a gorgeous blonde woman comes running into the room and smashes