This report is based on corporate social responsibility. This project report contains the meaning of CSR which includes the advantage of CSR towards bank, society, responsibility of corporate houses, objective of CSR, motive of CSR, responsibility towards customer. This document is all about multidimensional growth of customers for which the bank liable for their service selling. This process leads to upliftment of people life. The banks are not bind to do so but the do these kind of activities for creating a goodwill sense among their customer which leads to growth in lifestyle of the overall society. This gives better environment to the society in which the bank is working. Hence, the present study titled “A STUDY ON EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITY TOWARDS CUSTOMERS OF COMMERCIAL BANKS IN MADURAI”, has assumed greater significance. INTRODUCTION
Corporate social responsibility ( CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/Responsible Business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulation mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. CSR is a process with aim to embrace responsibility for the banks actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders. STATEMENT OF THE PROBLEM
Banks play an active role for the economic development of any country. In a present competitive environment bank needs to retain its customer for effective development in any sector. Hence there arises need for corporate social responsibility then only it will leads to development of society as well as growth in bank sector. The...
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