Comme Des Garcons Sensory Design

Topics: Comme des Garçons, Rei Kawakubo, Junya Watanabe Pages: 4 (1580 words) Published: April 3, 2012
Comme des Garçons

Comme des Garcons is a fashion label that was founded in Tokyo, Japan. It is headed by Rei Kawakubo, who owns the company with her husband Adrian Joffe. Rei Kawakubo is an untrained designer who studied fine arts and literature at Keio University. After she graduated she began working for a textile company and shortly after became a freelance designer. In 1973, she established her own company Comme des Garcons Co. Ltd and opened a boutique. At first it was clothing only for women but three years later she added men’s line. It became very successful in Japan and in 1980 Comme des Garcons had its own show in Paris, France and immediately attracted public by its predominant use of black and distressed fabrics. Comme des Garcons specializes in anti-fashion and deconstructed fabrics. During 1980 the garments were usually black, dark grey or white. The clothing was often wrapped around the body, had unfinished edges and asymmetrical shape. Commes des Garcons was a popular line that often took on the notion of color and sex-appeal in clothing, as had Issey Miyake and Yohji Yamamoto during the same time period. Eventually, the line would introduce more colors and styles, but not on the same scale as its American and European counterparts. Additionally, in 1994 Comme des Garcons released its own fragrance. Their perfume is truly a unique product. What makes them so special is the scent, which is blended with scents that are usually not common for perfumes. Most of the perfumes have the hints of flowers or chocolate but not Comme des Garcons. Their first fragrance that was self-titled had hints of nail polish, burnt rubber and sand dunes. This is what makes these fragrances stand out from the crowd of other brands. It cannot be mistaken for any other perfume on the market. This is the part of its allure, which creates the sense of individuality on anyone who wears it. The majority of Comme des Garcons fragrances have scents that no one would think...
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