Comm 4331
Study Guide
Test #1
1. What influences beliefs, attitudes, behaviors and values
2. What is correct and true about persuasion
Receiver must think it is voluntary,
3. Define persuasion
Persuasion: involves one or more persons who are engaged in the activity of creating, reinforcing, modifying, or extinguishing, beliefs, attitudes, intentions, motivation, and or behaviors within the constraints of a given communication context -- an activity or process, persuasion is a tow way street
4. Define values: Something important to you
5. Define beliefs: Something you believe to be true
6. Define attitudes: How you feel toward something
7. Attitude: tendencies or predispositions, represent favorable or unfavorable evaluation of things, stronger attitudes tend to be better predictor and less likely to change - attitudes change more often than attitudes and beliefs. How you feel about something; they help to predict, explain, and modify behavior.
8. Types of nonverbal communication
Kinetics – eye contact (most important type of non verbal communication), facial expressions – smiling – universal nonverbal communication,
Haptics – touch
Proxemics – space – personal and social
Chronemics – utilize time
Artifacts – how we dress, car we drive
Physical appearance – more attractive is more persuasive – abstract terminology
Paralinguistic – form of nonverbal but deals with speech, dis fluency, rate, tone, pitch
9. Credibility : what factors influence and determine
Listener determines credibility,
Charisma
indefinable charm
Allure
magnetic personality unintentional credibility credibility, credibility is a perceptual phenomenon,
2 factors make up credibility : character (trustworthiness) competence (knowledge)
10. Enhancing credibility: be prepared cite evidence for your position adopt a language and delivery style
11. Greek terminology – Aristotle
Ethos – logic
Pathos – emotions
Logos – reasoning
Mythos –
Test #1
1. What influences beliefs, attitudes, behaviors and values
2. What is correct and true about persuasion
Receiver must think it is voluntary,
3. Define persuasion
Persuasion: involves one or more persons who are engaged in the activity of creating, reinforcing, modifying, or extinguishing, beliefs, attitudes, intentions, motivation, and or behaviors within the constraints of a given communication context -- an activity or process, persuasion is a tow way street
4. Define values: Something important to you
5. Define beliefs: Something you believe to be true
6. Define attitudes: How you feel toward something
7. Attitude: tendencies or predispositions, represent favorable or unfavorable evaluation of things, stronger attitudes tend to be better predictor and less likely to change - attitudes change more often than attitudes and beliefs. How you feel about something; they help to predict, explain, and modify behavior.
8. Types of nonverbal communication
Kinetics – eye contact (most important type of non verbal communication), facial expressions – smiling – universal nonverbal communication,
Haptics – touch
Proxemics – space – personal and social
Chronemics – utilize time
Artifacts – how we dress, car we drive
Physical appearance – more attractive is more persuasive – abstract terminology
Paralinguistic – form of nonverbal but deals with speech, dis fluency, rate, tone, pitch
9. Credibility : what factors influence and determine
Listener determines credibility,
Charisma
indefinable charm
Allure
magnetic personality unintentional credibility credibility, credibility is a perceptual phenomenon,
2 factors make up credibility : character (trustworthiness) competence (knowledge)
10. Enhancing credibility: be prepared cite evidence for your position adopt a language and delivery style
11. Greek terminology – Aristotle
Ethos – logic
Pathos – emotions
Logos – reasoning
Mythos –