COMM 190 Midterm Notes

Topics: Strategic management, Information systems, Porter five forces analysis Pages: 7 (1540 words) Published: February 27, 2015
COMM 190 Midterm Notes

Class#1: Course Introduction & IS Strategy, Five Forces & Value Chain

Readings: Chapter 1 - Information Systems and You

What is an Information System?
Information system: group of components that interact to produce information Five-component framework: computer hardware, software (programs or applications), data, procedures and people People are often the most critical part of an information system Information system vs. computer-based information system

What is MIS (Management Information Systems)?
MIS: development and use of information systems that help businesses achieve their goals and objectives

Development and Use of Info Systems
Must take an active role in system’s development to have an information system that meets your needs Important roles to play in the use of information systems
Responsible for protecting the security of the system
When system fails  tasks to perform while system is down, help to recover the system quickly and correctly Achieving Business Goals and Objectives
Avoid creating information systems for the wrong reason – i.e. every other business has one Ensure that all decisions serve a business goal or objective

How Does IS Differ From IT?
Information Technology (IT): methods, inventions, standards and products. Refers to raw technology and it concerns only the hardware, software and data components of an info system and how these are networked together IT by itself will not help an organization achieve its goals and objectives  only when IT is embedded in IS does it become useful IS includes people in the equation

How Important Are IS to Our Economy?
Information and Communications Technologies (ICT) sector: provides products and services that other industries such as retail, manufacturing, insurance or banking rely on to get their work done.

How Do Successful Business Professionals Use IS?
Ability to use such basic information systems is essential, that level of knowledge and use does not give anyone a competitive advantage in the workplace By adding a little bit of technical knowledge to your skills portfolio, you increase your ability to work across a wide spectrum of industries Business professionals need to consider IT and IS when they think about the problems and opportunities that confront a department or organization To remain productive, organizations in the Canadian economy will have to innovate  much of this innovation will come from IT

What is the Shape of Things to Come?
Moore’s Law: predicts that the number of transistors on a computer chip would double roughly every two years – accurate for more than 40 yrs Future of technology difficult to predict – IT is all about innovation

Chapter 3: Strategy, Information Systems and Competitive Advantage

Q1: What Is the Productivity Paradox?
Productivity paradox: Stephen Roach, 1969: reported that he found no evidence of an increase in worker productivity associated with the massive increase in investment in information technology Important to question whether businesses are receiving value from investment Mismeasurement often occurs – in part due to the invisible or intangible benefits IT allows a company to either make more output from the same inputs, better output, make the output faster “technology for technology’s sake” – doesn’t work

IT Can:
Make the firm more efficient and effective
Change the ways corporations compete
Reduction of costs associated with the new processes is transferred to final consumer

Q2: Can Information Systems Improve Productivity?
Productivity for orgs can be increase either through increased efficiency or effective business processes Increasing efficiency: business processes can be accomplished either more quickly or with fewer resources and facilities (or both) “doing things right” Increasing effectiveness: company considers offering either new or improved goods or services that the customer values “doing the right things”...
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