Comcast-Universal Merger

Powerful Essays
Topics: Ethics, Morality
Integrating Values - The Legality, Morality, and Social Responsibility of Comcast-NBC Universal Merger
NOVA Southeastern University
H. Wayne Huizenga School of Business and Entrepreneurship

Abstract
For the over past decade cable television industry has experienced restructuring through a large number of creative innovation, mergers and acquisitions. For the purpose of understanding both legal and ethical issues in regards to such a merger in the US cable television industry, this study employs a very detailed legal and ethical examination of a merger between Comcast and Universal. This merger, proposed on December 3rd 2009 would create the world’s largest media conglomerate with the largest cable distribution would include some of the world’s most popular entertainment, news and sports content, movies and film libraries system market in the US. This sparked fear of reducing competition through market foreclosure and thus harm consumers. However, the merger may also create efficiency gains which benefit consumers. There are a lot of legal and ethical ramifications of such a large merger. We applied analyses of Legal, Ethical and Social Responsibility issues surrounding such a merger. The analyses concluded that: first, obviously this merger has already been approved by the FCC already. FCC approving the merger kind of quelled legal issues that many assume will come with such a merger.
Keywords: Merger, Comcast, legal, ethics, FCC, NBC Universal.

Table of Contents
I. Introduction 4
II. Comcast-NBC Merger - Legal aspects of its mergers 7
III. Comcast-NBC Merger - Ethics Models 13
A. Utilitarian Ethical Analysis 15
B. Kantian Ethical Analysis 23
C. Natural Law Analysis 27
IV. Social Responsibility 31
V. Conclusion 36

Integrating Values - The Legality, Morality, and Social Responsibility of Comcast-NBC Universal Merger
I. Introduction On January 18th, the FCC approved a merger between two



References: Communications Act. (1934). be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled. Retrieved fromhttp://www.criminalgovernment.com/docs/61StatL101/ComAct34.html Berkley, M Federal Communications Commission. (2011). FCC Grants Approval of Comcast-NBCU ransaction. Retrieved from http://transition.fcc.gov/Daily_Releases/Daily_Business/2011/db0118/DOC-304134A1.pdf Hamill, K Jenkins, H. (2009). Wall Street Journal at A17. The Economics of Jay Leno, (Nov. 17, 2009). http://online.wsj.com/article/SB10001424052748704431804574541684183772504.html Reuters, T., Forbes online (2009) Silver, J. (2009). Too Big to Block? Why Obama Must Stop the Comcast-NBC Merger, Huffington Post, Nov. 13, 2009. www.huffingtonpost.com/josh-silver/too-big-to-block-why-obam_b_356826.html Thierer, A US. Department of Justice & Federal Trade Commission (FTC), March, 2006. Commentary of the Horizontal Guide line. Retrieved from http://www.justice.gov/atr/public/guidelines/215247.htm Yahoo Finance, (2011)

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