COM3708 Portfolio UNISA

Topics: Communication, Vermiform appendix, Advertising Pages: 23 (4988 words) Published: April 8, 2014

COM3708: Advertising and Public Relations Portfolio
Unique Number: 831276
Student Number: 48743305

N.P.O. 016 874

Declaration
Unique Number: 831276

I, the undersigned, hereby affirm that the portfolio contains my personal work.

Signature: C.A. Grater
Student number: 487 433 05
Date: 1 April 2013
Witness’s signature: K.L. Grater

1 PHASE 1: ASSESS 1 1.1 Identify the communicator 1 1.1.1 Identify an organization 1 1.1.2 Letter to the organization 1 1.1.3 Write a report on experience with regards to approaching the hjjjjjbjorganisation 1 1.1.4 How did the organisation respond to the request 1 1.1.5 Establishing a working relationship with the organisation 2 1.1.6 Identifying the communicator for the campaign 2 1.2 Identify the target audience 2 1.2.1 Problem statement for the research 2 1.2.2 Sub-problems 2 1.2.3 Research questions 3 1.2.4 Unit of analysis 3 1.2.5 Population(s) 4 1.2.6 Sampling procedures 4 1.2.7 Methodology and measuring instrument 4 1.2.8 Results 4 1.2.9 Audience segmentation 7 1.2.10 Self-reflection 7 1.3 Analyse the situation and identify campaign aims 8 1.3.1 Historical review and forecast 8 1.3.2 Social, political and economic environment 8 1.3.3 Competitors 9 1.3.4 Describe the organization and its culture 9 1.3.5 Identify three issues based on the research results and situation jjjjjjjjjjanalysis that are relevant for the campaign 9 1.3.6 Three broad general aims for the campaign 9 2 PHASE 2: CREATE 10 2.1 Stipulate the communication problem or opportunity 10 2.1.1 Formulate the main communication problem or opportunity 10 2.1.2 The need to conduct this campaign 10 2.1.3 What the campaign aims to achieve 10 2.2 Define strengths, weaknesses, opportunities, and threats...
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