COM3703 Portfolio examination

I, the undersigned, hereby declare that this is my own and personal work , except where the work(s) or publications of others have been acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/ 301 regarding technical and presentation requirements , referencing techniques and plagiarism.

Tebogo Shweni
02.05 .2014
Witness: Thabang Mashika

UNIQUE ASSIGNMENT NUMBER 835431

TABLE OF CONTENTS
1 INTRODUCTION
2 QUANTITATIVE CONTENTCONTENT ANALYSIS
2.1 Research problem
2.2 Research questions
2.3 Method
2.4Findings
2.5 Analysis

1

INTRODUCTION

This portfolio is a summary and conclusion on media studies relating to media content and audiences . The purpose of the portfolio is to outline how media , through quantitative and qualitative analysis , are able to produce meaning. Film theory and criticism is relevant to content analysis as it best illustrates the difference between media content , media form and media substance ,this topic will be discussed as it emphasises the way in which content , form and substance contribute to the production of meaning.
The second part of the portfolio will be on media audiences, the nature of audiences , their needs, how they interpret media messages and about the social and cultural context of media consumption . To best understand the behavioural and cultural impacts on media audiences and their uses and understanding of the media , field research will be discussed and explained. The portfolio will in conclusion deal with the measuring of media audiences , the different methodologies and techniques, and for a purely theoretical illustration of the audience , psychoanalysis and television will be discussed to provide understanding of the role of conscious and unconscious structures in the understanding of the viewing experience of film and television.

2 QUANTITATIVE CONTENT ANALYSIS

Contexualising the research