COM295 Honda Reamarketing Persuasive Message
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Introduction
Wholesale auctions exist to sell cars, so I 'm here today to purpose that we,
ADESA Colorado Springs, start selling Honda Remarketing Fleet/Lease vehicles at our auction. At the same time, my intent is to show Honda Remarketing that we are without a doubt, ready to market their inventory and get them top dollar for their fleet vehicles.
ADESA Colorado Springs would love the opportunity to sell Honda Remarketing
Fleet/Lease vehicles to prove that we can grow together and be successful, resulting in a strong import buyer base, increased weekly volume and high retention rates. In doing so, we will not only increase our overall bottom line, but will also increase net earnings for our detail shop, body shop and transportation.
Planning/Purpose
To make this a profitable endeavor, I’ve taken the liberty of scouting out the franchise demographics of Honda dealerships in our area. In a 100 mile radius, there’s
Planta Honda, Ralph Schomp Honda, Burt Kuni Honda, Mile High Honda, Go Honda and Frontier Honda. In a 300 mile radius, there’s Front Range Honda, Markley Motors and Honda of Greeley. Our factory sales team has already contacted each of the above mentioned dealerships and all of them have committed to attending our next Honda
Remarketing factory sale. I’ve sat down with our controller and we’ve gone over the potential net earnings with adding Honda Remarketing to our factory sale. Honda has committed to running 350 cars, once a month. Our sell fee would be set at $75 per car sold, which is a possible net income amount of $26,250. This is a special set sale fee for Honda Remarketing! Our detail fee would be $95 per car sold, which would be a
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guaranteed profit of $33,250 for the month. This detail fee is also a set fee for Honda
Remarketing. We’d also have a buyer fee of $104 per car sold, for other potential net earnings of $36,400. Let’s not forget we’d have the opportunity to send these vehicles through our in-house body shop, which depending on
Introduction
Wholesale auctions exist to sell cars, so I 'm here today to purpose that we,
ADESA Colorado Springs, start selling Honda Remarketing Fleet/Lease vehicles at our auction. At the same time, my intent is to show Honda Remarketing that we are without a doubt, ready to market their inventory and get them top dollar for their fleet vehicles.
ADESA Colorado Springs would love the opportunity to sell Honda Remarketing
Fleet/Lease vehicles to prove that we can grow together and be successful, resulting in a strong import buyer base, increased weekly volume and high retention rates. In doing so, we will not only increase our overall bottom line, but will also increase net earnings for our detail shop, body shop and transportation.
Planning/Purpose
To make this a profitable endeavor, I’ve taken the liberty of scouting out the franchise demographics of Honda dealerships in our area. In a 100 mile radius, there’s
Planta Honda, Ralph Schomp Honda, Burt Kuni Honda, Mile High Honda, Go Honda and Frontier Honda. In a 300 mile radius, there’s Front Range Honda, Markley Motors and Honda of Greeley. Our factory sales team has already contacted each of the above mentioned dealerships and all of them have committed to attending our next Honda
Remarketing factory sale. I’ve sat down with our controller and we’ve gone over the potential net earnings with adding Honda Remarketing to our factory sale. Honda has committed to running 350 cars, once a month. Our sell fee would be set at $75 per car sold, which is a possible net income amount of $26,250. This is a special set sale fee for Honda Remarketing! Our detail fee would be $95 per car sold, which would be a
2
guaranteed profit of $33,250 for the month. This detail fee is also a set fee for Honda
Remarketing. We’d also have a buyer fee of $104 per car sold, for other potential net earnings of $36,400. Let’s not forget we’d have the opportunity to send these vehicles through our in-house body shop, which depending on
References: (none needed)