COM 537 Week 5 Internal and External Persuasive Communication

Topics: Communication, Writing, Stakeholder Pages: 3 (605 words) Published: October 29, 2014

This pack contains COM 537 Week 5 Internal and External Persuasive Communication
Communications - General Communications
Now that you have detailed all necessary communications and have determined the best channel for the communications in your plan, you can begin writing these communications. In this assignment, you must write a persuasive memo to internal stakeholders and a press release to external stakeholders. In these communications, describe the scenario at Best Game Productions and explain the solution that you think is best for the company based on all of the information provided. Use that solution and your reason for selecting it throughout the assignment. Be sure to consider the perceptions and needs of each stakeholder, and determine the most appropriate style of communication when addressing the internal and external stakeholders.

Choose one internal and one external stakeholder in Best Game Productions.

Write a persuasive memo of no more than 1,000 words to an internal stakeholder describing Best Game Productions’ dilemma. Include the benefits and rationale. 

Write a press release of no more than 1,000 words describing the same situation to an external stakeholder.

Consider the noise that will detract internal and external stakeholders from fully receiving your message, and construct your communications to address or avoid that noise for each stakeholder.

Write a synopsis of no more than 500 words that describes the strategies you employed in creating the press release and memo. Be sure to identify how you eliminated various types of noise from your communications. Include your synopsis and press release in one document.

Cite at least two references in your paper.

Format your paper consistent with APA guidelines.
Post your paper to the assignment link in the Gradebook

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