1) What are your career goals? How will an MBA help you achieve these goals? Why are you applying to Columbia Business School?
My Career Goal
My plans for the next ten years are to establish and manage a public relations and advertising company. I want to especially concentrate on sports marketing and entertainment management. Korea has rapidly grown in the past few decades in the manufacturing industry, but is still in its infancy in fields of services. I decided to start a communications company because I saw great potential and a large niche market in the sports and entertainment industry. But before challenging this field, I made thorough plans which includes a degree from a business school specializing in this field. I had made plans to start a PR & AD company in my freshman year of college. I had concentrated on mass communications classes in college as my minor, then had worked in the intelligence field for three years in the army, and I have spent the last three years in public relations at Daewoo. My job scope includes media relations, event coordinating, sponsorships, and corporate advertising. Although I still have much to learn, I think my studies in college, and my experience in the Army and Daewoo has enabled me to understand on a large scale what public relations and advertisement is. My brother who has a master's degree in advertisement from Syracuse University currently works for Korea's largest advertisement company, Cheil Communications. It was he who first recommended that I get an MBA. He suggested that since he had a master's degree in advertisement, I should focus on managerial and entrepreneurial skills. We plan to establish Kimbell Communications (tentative name) together as soon as I finish my studies.
How an MBA will Help
As I will be promoted to assistant manager in January 1999, I believe that right now is the best time for me to make a change in my career by getting an MBA. What I expect from an MBA degree is to become a leader, a manager. As a manager, I believe I must first acquire a specialty in a certain specific field and also learn a range of skills such as the ability to negotiate effectively with and influence other people, understand logistics and the ability to synchronize the functions of various departments in a company. Working in the Office of the Chairman has provided me with opportunities to learn some of these traits, but to a limited amount. I have been able to work with many PR companies, but my experiences were limited to the view from the client's side. By studying with classmates from diverse backgrounds, I hope the exposure to the their knowledge in other countries and business areas will help me to form good relationships with my future clients. An MBA will also help me to get analytical techniques that are not learned on the job. By analyzing successful and unsuccessful case studies, I hope all my "what if?" questions will be answered. Too often, I have seen great ideas being turned down because the proposed budget and the potential risks were too high. The business world in reality does not have much flexibility for mistakes. I have so many ideas that I want to try out, and the greatest merit of school is that new ideas are always welcome and trial and error are the basics of learning.
With all the merits of the top MBA program, I would really like to attend Columbia because it meets with what I want in terms of curriculum and geographical location. The concentration that the course provides on Management of Information, Communications, and Media is exactly what I am looking for. I would like to take as many classes in this concentration as possible with emphasis on Entrepreneurship in Telecommunications and Media and Management of New Media. Korea is closed to foreign investors in the entertainment and media industry. With my knowledge and experience with the Korean media, I...
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