Colors And Lines In The Ford Fusion Advertisement

Colors and Lines. They are an integral part of our world today. Imagine a world without colors or lines. What would it be like? It would likely be a shapeless monochromatic world with varying shades of white, grey and black. Colors and lines are vital to the world as we know it, and they can be used as tools for gaining our attention. In a car advertisement, the Ford Motor company portrays the image of a car key with unusual grooves on the blade. The Ford Fusion ad employs the use of colors and lines to attract attention to itself.
In the center of an advertisement for a Ford Fusion car, a car key is shown against a background with various shades of blue; however, this key doesn’t look like a normal key. Instead of the normal grooves on the side of a regular key, the key in the ad has grooves that are carved to look like a city skyline. The grooves are in all sorts of differing sizes, tall buildings, short buildings, round buildings,
The lines are mainly found in the grooves of the key depicting a city skyline. The skyline is the centerpiece to the ad. If the groves were regular, the ad would not be nearly as powerful. The key is also placed in the ad with the handle on the left side and the blade second on the left side. The key was placed this way because we read left to right. The handle of the key is simple, but the blade leaps off the page with the portrayal of a city skyline in the grooves. The pursuer will see the softer lines of the handle first and then the strict lines of the blade second, making the city skyline stand out even more. With the white font above the skyline stating “The city is in your hands,” Ford is claiming that their car, the Ford Fusion, gives you the ability to own the city. The lines of the skyline are so important because they carry the message of the ad; and the one sentence of type on the ad ensures that a reader will understand the whole