These contracts pay the university for wearing the shoes, while also providing shoes and jerseys for the athletes to wear. These contracts also provide advertisement for the companies, which is why most top colleges have top company sponsorships and smaller schools don’t have many sponsors. Another big way to gain money was through video games. The reason it was a big way is because it is now banned from producing video games featuring colleges because of the Ed O’Bannon trial. Ed was a major basketball player for UCLA in the 1990’s and even helped UCLA win the 1995 NCAA championship. However, years after his playing career he went to his neighbor’s house and saw his son playing a video game. He then realized that the player on the screen was him with no name but it was the same shooting motion, face, and number he had played with at UCLA. He then filed a lawsuit against the NCAA and won, and the NCAA made a rule saying that no video games can be made with the likeness of athletes in college. But prior to the Ed O’Bannon trial top schools featured in the games would receive up to seventy five thousand
These contracts pay the university for wearing the shoes, while also providing shoes and jerseys for the athletes to wear. These contracts also provide advertisement for the companies, which is why most top colleges have top company sponsorships and smaller schools don’t have many sponsors. Another big way to gain money was through video games. The reason it was a big way is because it is now banned from producing video games featuring colleges because of the Ed O’Bannon trial. Ed was a major basketball player for UCLA in the 1990’s and even helped UCLA win the 1995 NCAA championship. However, years after his playing career he went to his neighbor’s house and saw his son playing a video game. He then realized that the player on the screen was him with no name but it was the same shooting motion, face, and number he had played with at UCLA. He then filed a lawsuit against the NCAA and won, and the NCAA made a rule saying that no video games can be made with the likeness of athletes in college. But prior to the Ed O’Bannon trial top schools featured in the games would receive up to seventy five thousand