Preview

Collection of Style

Satisfactory Essays
Open Document
Open Document
484 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Collection of Style
COS
COS, Collection Of Style, is a brand for men and women who want high end design and good quality at an affordable price. Since their launch in 2007, COS has opened stores across Europe, Asia and the Middle East, each one placed in a carefully considered location with a design concept that preserves buildings’ original features whilst creating a modern gallery space for their collection. COS is a new fashion concept, which details the design of the garment extremely concerned with the pragmatic pricing combine to make high-end fashion into the mainstream public. COS is a part of H&M group. The H&M group comprises six different individual brands, H&M, COS; Weekday, Monki, Cheap Monday and & Other Stories. The H&M group has a total of approximately 2800 stores all over the world.

The pricelevel of COS is placed in the medsegment with dresses in the 50-100 EUR range and outerwear retailing for 80-230 EUR. According to Rebekka Bay, Creative Director of women's wear at COS "the focus is quality in terms of the fabrics, fit and finish. It’s ready-to-wear level design at high street prices." Meaning that COS provides an alternative to luxury brands rather than the cheaper retail chains, giving those, who would prefer to stock up on investment pieces but don't want to break the bank doing so, a great substitute. For those who are sick of clothing that falls apart after a few months, dislike the fact that most things you buy end up being worn by half the population or simply want something that won't go out of fashion within a month, COS is one of the best places to go.

COS appreciates timeless design that lives beyond the season. Merging traditional methods with new techniques and innovative fabrics, They try to create fashion pieces that look and feel at once classic and modern.

COS makes the fashion and sustainability in a fashion that contains the basic elements, improve the classic loaded with a combination of the latest trends in the series. COS

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Heather Evans Case

    • 561 Words
    • 3 Pages

    With this opportunity, Heather would be making the best use of the changing trends in the clothing style of professional women who are looking for new stylish, yet professional looks for the workplace. This is a great opportunity for Heather because of the large potential for growth in this fragmented industry and because of the large market segment with almost $5 billion in sales. The short selling cycles (5 cycles per year) make sales and profits very volatile, and the firm could obtain high yields within shorter periods of time, but if the products are not to the customers’ liking, the company could be left with a large sum of unsold inventory.…

    • 561 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Gnt Executive Summary

    • 835 Words
    • 4 Pages

    The clothing they have designed allows the target markets to express their creativity and to be themselves in a way that is affordable and fashionable. The clothing sets on a natural and original style that displays the customer’s open-mindedness and their free spirit to wear whatever they want.…

    • 835 Words
    • 4 Pages
    Good Essays
  • Better Essays

    One of the most useful resources for ideas were the Fashion weeks, showing collections of famous and up and coming designers in New York, London, Paris and Milan. The most coveted pieces, cuts, fabrics and colours were noted and further observed on reputable websites / such as Vogue.com, Style.com and Wsgn.com. /and in magazines / Vogue, InStyle, Glamour, Bazaar etc. /. The blogs of well-known fashion bloggers were also visited where the feedbacks from the readers were examined carefully. This provided an essential insight into the mind of the customer and helped predict their future reactions to the trends that were to be developed. A survey was conducted amongst high street shoppers to pinpoint the biggest competitors and get to know the base customers` habits so the company could plan successful targeting. Textile trade fairs confirmed the choices made for the seasons` prints and fabrics, also enabling Miss Selfridge to collect unique, affordable additions to its range and at the same time follow the styles invented by reputable fashion designers.…

    • 2904 Words
    • 12 Pages
    Better Essays
  • Powerful Essays

    Harrington Collection

    • 1296 Words
    • 6 Pages

    Although Harrington Collection’s market research conveyed that less than 2% of respondents believed this would occur. Thus, in order for Vigor’s expansion to be successful, they must continue to underpin the core values of their brand and provide customers with a consistent and reliable experience in relation with previous products. In the past Harrington Collection has been well known for its top in-house design staff, extensive national advertising campaigns, and its exceptional quality and styling. Therefore the quality of the new collection must be synonymous with the rest of the Vigor products. In turn it is important that Harrington Collection continues to in-house produce as superior quality is one of their competitive advantages and furthermore this allows the company to have adequate control over quality. This is an imperative factor, because if an unacceptable piece of clothing made it out into the public the ramifications would be irreparable to the Harrington Collection’s brand name and value. Lastly, it is important to have fast turn around time within the fashion industry due to the constant changes in demand for particular designs and…

    • 1296 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Harrington Collection

    • 4923 Words
    • 20 Pages

    The U.S. women’s apparel industry market is mature, given that the average growth rate from 2005 to 2007 was 4.66%. Within the industry, there are 6 categories of clothing in which companies compete: haute couture, designer, bridge, better, moderate, and budget. Each category targets customers with different needs and different price ranges, with haute coutre and designer clothing ranging upwards from $10,000 and moderate to budget clothing below $50.…

    • 4923 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Anthology of Sixs Styles

    • 1354 Words
    • 6 Pages

    Matthew Brettingham (architect) Giovanni Battista Borras (designer) jean Antoine cuenot (carver) 1748-1756. The music room from Norfolk house, St James square, London. Victoria albert museum website…

    • 1354 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Content Knowledge— You will define the key components of fashion: the elements of design and the principles of design.…

    • 348 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    It's important for people in fashion to keep up with trends but even more important to create…

    • 601 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    H&M offering fashionable clothing for the best price. They mean that all people who want to be fashionable should have the right to be it. The price should not be a holdback. H&M have a mission that…

    • 1642 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Reiss SWOT Analysis

    • 420 Words
    • 2 Pages

    The prices for the garments at Reiss are quite high-end. This – I feel – is because of the high quality material that Reiss use to make their garments. My conclusion is that Reiss design with simple, key shapes in mind, focusing on textured materials to add the element of interest in small detail.…

    • 420 Words
    • 2 Pages
    Good Essays
  • Best Essays

    H&M CSR

    • 2507 Words
    • 11 Pages

    H&M is one of the largest fashion companies in the world that designs and sells men’s, women’s, and children’s clothing, as well as homeware and accessories. It began as a Swedish women’s wear store in 1947 and has evolved into five brands, encompassing about 2,800 stores in 48 countries on four continents, and employing over 94,000 people worldwide1. H&M strives to produce increasingly sustainable fashion while making it accessible and affordable to individuals all around the globe by pursuing growth into new markets such as Malaysia and Latvia in 2012 and Serbia and Lithuania in 20132.…

    • 2507 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Code of Conduct of H&M

    • 4824 Words
    • 20 Pages

    Hennes and Mauritz popularly known as H&M is a pioneering apparel retailer based in Sweden known for its cheap but chic fashion. H&M is one of the world’s largest and fastest growing clothing retailers. The company is also a pioneer of ―fast fashion‖: a term used to describe clothing collections which are based on the most recent fashion trends on the catwalk but which are designed and manufactured quickly, are affordable, and are aimed at mainstream consumers. By maintaining efficiency and flexibility throughout its supply chain, H&M is able to respond quickly to changes in fashion trends. H&M has achieved popularity among consumers because of its fashion know-how and its expertise in anticipating trends. This popularity has enabled the company to grow at a formidable rate—despite overcrowding in the clothing market and, at times, sluggish consumer spending. H&M has a keen understanding of its target market—which is the low price, high fashion end of the clothing sector—and is closely attuned to what mainstream consumers want. It enjoys a strong following among women, particularly those in younger age groups, who make up the majority of its customers. By selling a broad range of fashionable collections, which are renewed frequently, by offering attractive prices, and by maintaining a strong presence in prime shopping locations, H&M has ensured that its stores enjoy a steady flow of customers. H&M’s code of conduct was drawn up in 1997 and is based on the UN Convention on the Rights of the Child and the ILO’s conventions on working conditions and employment rights. CODE OF CONDUCT: This Code of Conduct is applicable to all suppliers, their subcontractors and other business partners that do business with H&M or any other company, wholly or partly owned, directly or indirectly, by H&M . H&M’s business concept is to offer fashion and quality at the best price. Quality also means that our products must be manufactured…

    • 4824 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    The fashion and retail industry tends to be overly youth focused which is not entirely bad but has the disadvantage of resulting in monotonous trends. However, by closely following generational fashion trends as well as our own customers' purchasing preferences, we design our inventory to meet the broad needs of our clientele. We will solely focus on western yet locally appreciated styles, colors and brands to meet the ever vibrant and young aged ever growing market which has an un satiable taste for fashion.…

    • 2043 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Pull&Bear Company Analysis

    • 1200 Words
    • 5 Pages

    The collections are based on the latest international trends in the form of easy, comfortable and casual clothes. They believe in the idea that men and women should dress themselves with a young mindset, and that age is not an obstacle when choosing your wardrobe.…

    • 1200 Words
    • 5 Pages
    Good Essays
  • Good Essays

    I am interested in the fashion branch, especially to work with textile and making forms on the human body. However, I am even more attracted to the more timeless branch to textiles. The fast production and the “no-time to waste because then this fashion is out”, what is made by the big fashion concerns is what i do not like in fashion. This does not correspond with the current trend of a sustainable world. I think the focus is fashion should be on protection, functionality, sustainability, quality and advanced capability of cloths.…

    • 757 Words
    • 3 Pages
    Good Essays

Related Topics