Collaboration and Innovation at Procter & Gamble Case Study
1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy?
Proctor and Gamble’s business strategy focuses on three main areas. This is to maintain the popular the popularity of its existing brands through advertising and marketing; the extension of its brand to related products by developing new products and the creation of new brands from scratch. To achieve these, the company aims to facilitate collaboration between researchers, marketers and managers. ii. By fostering interaction among employees P&G fosters informed decision making and the sharing of ideas and information which ultimately leads the company to produce quality products.
2.How is P&G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each
P&G researchers use collaborative tools to share data on various brands they have collected which allows marketers to access this data to create better targeted ad campaigns and likewise managers access data shared t be able to make informed decisions. ii. - P&G use a suite of Microsoft products such as MS Outlook, MS SharePoint and others that have unified communication and integrate services through voice and data transmissions and allow for instant messaging, email and electronic conferences, web conferencing with live meeting, and content management.
- P&G use social networking innovations
-P&G uses blogs instead of emails that are open to anyone interested in their content and attract comments from others.
- The company uses Connect beam which is a search tool that allows employees to share bookmarks and tag content with descriptive words that appear in future searches, and facilitates social networks of coworkers to help them find and share information