Colette Travel Essay

Good Essays
Topics: Advertising
Creative Brief
Key observations/facts about the product
Collette Travel is a full service travel agency that plans and books your vacation for you. There are 174 different tours that include destinations worldwide. Currently, Collette has planned out tours and itineraries for its customers to make it a hassle free trip.

Problem Statement
Collette is looking to target Generation X in its next marketing campaign. We are looking for platforms to advertise to them and experiences that will entice them to use Collette.

Communications Objective (SMART Goals)
Our first goal is to make Generation X aware of Collette Travel. It is not a very well-known travel agency so it is important we create exposure in places that our target market will see. We would like to increase Facebook likes by 10% in the next three months. We would also like to increase website viewership by 15%.

Target Consumer Insights
…show more content…
We chose this income level because family trips are costly, since each person adds up, especially on international trips. Most customers, who traveled with Collette Travel, had a great experience and trust Collette for future trips.

Key Promise
We want the audience to perceive Collette as a trustworthy brand that can fully take care of all their travel needs from start to finish. We also want our audience to view it as a family-oriented company. Collette promises to deliver a stress-free travel experience. We will do all the dirty work for our consumers to have the best vacation possible. Customers can customize their trip to exactly what they want and we will handle the rest. These Gen Xers can trust Collette because they receive great reviews from its current customers.

Creative Strategy (The Big Idea) and Creative Tactics (The

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