MUSEUM
Kristine Massey
Joy Dukes
Calvin Smith
Objectives
1.
Company History
2.
Problem Statement
3.
The Organizational Structure
4.
Proposal Considerations
5.
Pro-forma Income Statement
6.
Plan of Action
Company History
◦ Not-for-profit corporation located in Universal City (Western US)
◦ Founded in 1925 as Fannel County Museum of Fine Arts
◦ 1997 company benefited from the $28 million county bond election and relocated
◦ $25 million endowment was provided to the museum
◦ In 2000 name changed to Jonathan A. Coleman Art Museum in honor of the major benefactor Coleman Art Museum
◦ CAM has over 15,000 works of art in permanent collection
◦ Collections include pre Columbian, African, Depression, European, and American decorative art
◦ No charge for permanent exhibits
◦ $5.00-$7.50 charged for special exhibitions
PROBLEM STATEMENT
Director of development and Community affairs must collaborate with the director of finance and administration and formulate recommendations that will reverse the loss that CAM has been experiencing for 3 consecutive years. CAM Organizational
Structure
Collections and
Exhibitions
Development and
Community
Affairs
Finance and
Administration
Collections and Exhibitions
◦ Headed by Thomas Crane
◦ Responsible for the:
◦ Museum’s Art Collection
◦ Arrange Special Exhibitions
◦ Educational Programming
◦ Providing Personnel and Administrative Support
Development and Community
Affairs
◦ Headed by Ashley Mercer
◦ Responsible for:
◦ Marketing
◦ Museums Image
◦ Public Relations
◦ Memberships
◦ Categories, Benefits, and Cost
◦ Grants
Personal
6 Categories;
17,429
members
Corporate
4 Categories;
205 members
Memberships
2004= 80% of membership revenue
Finance and Administration
CAM CONDITION
◦ Headed by Donald Smith
◦ Responsible for the daily operation of
CAM
◦ Profit centers include:
◦ Skyline Buffet Restaurant
◦ Parking
◦ Gift Shop
◦ Special Exhibition Events
2004
2003
2002
Total
$10,794,11
Revenues 0