Cold Stone Essay

Analysis of Cold Stone Creamery using Porter’s model Cold Stone Creamery has been a very popular ice cream spot since 1988. Locations have have popped up all over the globe since then. Many enjoy their premium ice cream as well as the ability to customize it with countless ingredients to make their own personal creation, or simply chose from one of the suggested creations. Although the company has been successful in the past, it still faces many threats. There are many competitors in the ice cream world that Colds Stone has to go up against. Some of their direct competitors include Marble Slab and Maggie Moos. These ice cream stores have very similar business models by offering many ice cream flavors and mix-ins allowing customers to customize their ice cream. Other competitors include Carvel, Baskin Robbins, and Ben and Jerry’s. Although these companies are also very successful, they do offer a
Due to the fact that Cold Stone has particularly high prices, many consumers would be willing to substitute their ice cream with others that are less expensive such as Baskin Robbins or Carvel. If consumers wanted to go one step further with saving money they could even just go to a grocery store and scoop it at home for a significantly lower price. Although the ice cream that consumers can buy elsewhere might not be at the technical level of the premium ice cream sold at Cold Stone, many might not perceive this as being worth the price ticket that is put on their ice cream, and find it not very hard to switch to a different brand for a lower cost. Another substitution that Cold Stone might find as a threat, as well as other creameries, is frozen yogurt. The frozen yogurt industry has significantly increased over the past few years. People have become more health conscious and have found a healthier substitution for high calorie, high fat ice