Coke Zero

Topics: Diet Coke / Pages: 7 (1517 words) / Published: Sep 13th, 2009
Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a sugar-free variation of Coca-Cola. Coke Zero is Coca-Cola's biggest product launch in 22 years, and primarily targets young adult males. In the U.S., advertising has reflected that by describing the drink as "calorie-free" rather than "diet", since that demographic associates diet drinks with women.

SWOT

Coca-Cola Zero is a sugar-free, zero calories soft drink produced and distributed by The Coca-Cola Company. This product can benefit people who assist in weight lossing and lower the chance having dental problem. The Coca Cola Company owes the largest distributor in the world, its products can be easily bought anywhere.
Some people have tried coke zero and felt the taste is same as original one; it can not give them surprise on the taste. Besides, Coke Zero contain too many chemical ingredients fpr making the artificial sweetened. People may question if the artifiicial sweeteners are good for health.
Even though there are some weaknesses about Zero.Coca Cola Company still have strong confidence to launch Zero. They use the cool design to attract youngsters. Since Coke Zero is a sugar-free product, it is suitable for diabetes. Hence, they can extend their market to absorb more customers.
The major challenge is there are too many similar products exist in the market.for examples, Pepsi Max, Coke light…etc. Moreover, customers also get many other choices otherthan softdrick to buy, for examples, . i.e Sparking water, Juice….etc. To conclued, Zero still needs to put more effort to be promoted.

Market Targeting
Our company objectives about Zero are to sell and introduce this new product to the young people. We also want to explain Zero can also be drunk by the diabetes. Finally, we want to let the public know that Zero has no sugar but still tastes the same as the original Coca-Cola.
Our target consumer for Zero is basically divided into three groups: young males, young females

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