Coke Research

Powerful Essays
Topics:
Executive Summary
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. Coca-Cola was first introduced by John Syth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramelcolored syrup in a three legged brass kettle in his backyard. He first “distributed” the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by accident or otherwise, producing a drink that was proclaimed “delicious and refreshing”, a theme that continues to echo today wherever Coca-Cola is enjoyed. Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today. Coca- Cola was the leading soft drink brand in India until 1977, when it left rather than reveal its formula to the Government and reduces its equity stake as required under the Foreign Regulation Act (FERA) which governed the operations of foreign companies in India. In the new liberalized and deregulated environment in 1993, Coca-Cola made its re-entry into India through its 100% owned subsidiary, HCCBPL, the Indian bottling arm of the Coca-Cola Company. The main objective of this study lies in understanding the organization and studying and understanding the consumers’ perception and opinion about the latest product, Minute Maid Pulpy Orange, introduced into India, by the Coca-Cola Company. A consumer sampling involving 5.5 lakh people

You May Also Find These Documents Helpful

  • Better Essays

    Research on Coke Zero

    • 4522 Words
    • 19 Pages

    Recently, I found myself standing in line waiting to get a sandwich at Dutch, when I looked through the ever-so-perfectly placed drinks cooler...and what did I see? Coke and Coke Zero, the original and the supposed 'clone.' Now, naturally being an extremely inquisitive person, I decided it was time to do an experiment. I grabbed one of each and about 10 of those little water cups and went over to the completely unsuspecting group I had come with. Little did they know, they were about to be a part…

    • 4522 Words
    • 19 Pages
    Better Essays
  • Good Essays

    Marketing Research on Coke

    • 1763 Words
    • 8 Pages

    The Coca-Cola Company Profile The Coca-Cola Company is the world’s leading beverage company. With a brand value of 78.5 billion dollars, Coca-cola is the world’s number one brand according to Interbrand. Based in Atlanta, Georgia, the company distributes carbonated soft drinks, light and diet beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks in over 200 countries. Even though Coco-Cola’s beverage portfolio caters primarily to Carbonated Soft Drinks, the company…

    • 1763 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Coke

    • 3916 Words
    • 12 Pages

    Case 2.4 Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE CONTENT: This is a detailed and comprehensive case describing the market entry of two global consumer product companies, PepsiCo and Coca-Cola Corporation into a Big Emerging Market (BEM), India. It traces the history of the challenges encountered by these two companies in the developing country environment of India from the late 1980s to the present time. Emphasis is placed on lessons learned by the two companies as they…

    • 3916 Words
    • 12 Pages
    Good Essays
  • Powerful Essays

    Coke

    • 2379 Words
    • 9 Pages

    The Coca-Cola Company Struggles with Ethical Crises I. Summary: Incepting in the late 1800s, Coca-Cola has been famous worldwide in beverage industry. Some widely recognized products are Coke, Diet Coke, Fanta, Sprite, Virgin Cola, etc. CocaCola dominated over PepsiCo in the US in 1993, leading in global soft-drink market and was the most-recognized trademark in the world. Its strong reputation was reinforced with philosophic practice, philanthropic initiatives, international market orientation…

    • 2379 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Coke

    • 1394 Words
    • 4 Pages

    Xuna Yan Coke Case 7/12/2015 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: diet coke, coke zero, coke life. Answer: Diet Coke was introduced to target the market of women. In the process of its development, it really targets more female consumers than male. Specifically, women who want a healthier life and a low-calorie drinks really love Diet Coke. In the later period, Coca-Cola Company introduced a sweeter version of Diet…

    • 1394 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Coke

    • 7884 Words
    • 32 Pages

    Distribution Gaps in Direct Routes By Anuroop Uppuluri June, 2010 Distribution Gaps in Direct Routes By Anuroop Uppuluri Under the guidance of Shri Himanshu Shekhar Dr. Bikramjit Rishi Capability Developmnet Manager Professor HCCB IMT, Ghaziabad June, 2010 Certificate of Approval The following Summer Project Report titled "Distribution Gaps in Direct Routes" is hereby approved as a certified study in management carried…

    • 7884 Words
    • 32 Pages
    Powerful Essays
  • Good Essays

    Coke

    • 1399 Words
    • 4 Pages

    Coke vs Pepsi Week 5 Case Study Question #1 Question #2 Question #3 Question #4 Can you make poor investment decisions and be profitable? What evidence do you see from the companies’ results that indicate how well they made investment decisions (capital budgeting). A company can make poor investment decisions and still remain profitable, but only for a time. A company cannot continually make poor investment decisions and remain profitable forever. When looking at the Coke vs Pepsi case study…

    • 1399 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Market Research Coke Zero

    • 11001 Words
    • 45 Pages

    after "okay”. The Philippines’ very own Coca Cola company has been creating a great name here with its product varieties, its classic media advertisements or as a trending on the social networking sites because of the programs it’s hosting. Surely, Coke has really conquered the Filipinos taste buds when it comes to soft drinks. The latest Coca-Cola Philippines’ billboard along EDSA made The Huffington Post’s Green section on June 28. Coca-Cola Philippines constructed the billboard in conjunction with…

    • 11001 Words
    • 45 Pages
    Better Essays
  • Good Essays

    behind the reaction of Diet Coke and mentos. Thousands of people just drop mentos into a Diet Coke bottle for the fun of the geyser it produces. This paper will discuss some of the scientific reasons for this reaction. The reaction between Diet Coke and mentos is caused by nucleation. This is where the carbon dioxide in the pop goes to the mentos (EpyBird.com), and create a bubbly stream that had so much pressure it shoots out of the container. According to the Diet Coke and Mentos Eruption article…

    • 225 Words
    • 1 Page
    Good Essays
  • Powerful Essays

    Coke

    • 2781 Words
    • 12 Pages

    Purpose The purpose of this project was to enable the new student of accounting to familiarize and improve his understanding of the contents of a publicly held company’s (the Coca Cola company) annual report, SEC Form 10-K filing with the Securities and Exchange commission (SEC) as well as the proxy statement. Scope We were instructed to access the Coca Cola company’s website investor section and to review the SEC filings located there, namely the 10-K and DEF 14A forms. Upon review of those…

    • 2781 Words
    • 12 Pages
    Powerful Essays