Coke BCG
1
Marketing Study
Of
The Coca-Cola Company
Group 1
Charis McWhorter
William Chasteen
Christina Davis
Brian Gladney
Jasmine Verden
2
Introduction
The Coca-Cola Company operated as an “independent, local business” until it merged with John T. Lupton and BCI Holding Corporation. Collectively, they became known as the
Coca Cola Enterprise Incorporation (Inc.). They began to offer stock, and stales instantly increased. Additionally, it merged with the Johnston Coca-Cola Bottling Group, Inc. and combined teams for operations and management in 1991. By 1992, the incorporation successfully generated over $5 billion dollars in revenue. This alone proved that these Coca Cola geniuses were capable of forming the billion dollar industry that we are so familiar with today
(Khan 8)!
Actually, the beginnings of Coca-Cola go further back than the company merging. The original idea to make coke and its inventor, John Pemberton, created a concoction by simply being curious of how a mixture of certain ingredients would taste. Being a pharmacist, he knew to use a fragrant to appeal to the masses that would consume it, use a caramel color which appeared to be luscious, and to make sure the ingredients would be safe. He added carbonated water, got customers to try it, and begin to sale 5¢ glasses (Heritage 1).
3
Mission
According to the Coca Cola website the mission of the Coca Cola Company is to, “Refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference”. Vision
The vision of the Coca Company according to its website, “Guides every aspect of the business by describing what needs to be accomplished in order to continue achieving sustainable, quality growth”. The vision according to the website includes:
People: The Coca Cola Company envisions being a great place to work where people are inspired to be the best they can be.
Portfolio: It would like to bring to the world a portfolio
Marketing Study
Of
The Coca-Cola Company
Group 1
Charis McWhorter
William Chasteen
Christina Davis
Brian Gladney
Jasmine Verden
2
Introduction
The Coca-Cola Company operated as an “independent, local business” until it merged with John T. Lupton and BCI Holding Corporation. Collectively, they became known as the
Coca Cola Enterprise Incorporation (Inc.). They began to offer stock, and stales instantly increased. Additionally, it merged with the Johnston Coca-Cola Bottling Group, Inc. and combined teams for operations and management in 1991. By 1992, the incorporation successfully generated over $5 billion dollars in revenue. This alone proved that these Coca Cola geniuses were capable of forming the billion dollar industry that we are so familiar with today
(Khan 8)!
Actually, the beginnings of Coca-Cola go further back than the company merging. The original idea to make coke and its inventor, John Pemberton, created a concoction by simply being curious of how a mixture of certain ingredients would taste. Being a pharmacist, he knew to use a fragrant to appeal to the masses that would consume it, use a caramel color which appeared to be luscious, and to make sure the ingredients would be safe. He added carbonated water, got customers to try it, and begin to sale 5¢ glasses (Heritage 1).
3
Mission
According to the Coca Cola website the mission of the Coca Cola Company is to, “Refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference”. Vision
The vision of the Coca Company according to its website, “Guides every aspect of the business by describing what needs to be accomplished in order to continue achieving sustainable, quality growth”. The vision according to the website includes:
People: The Coca Cola Company envisions being a great place to work where people are inspired to be the best they can be.
Portfolio: It would like to bring to the world a portfolio